1win, in partnership with Colombian football creators FUTTO, has officially set a world record by organizing the highest football match ever played on top of a building. The achievement was certified by World Record Certification (WRCAC) following a 3x3 match held on the helipad of Torre Colpatria, 196 meters above the streets of Bogotá.
Inspired by the upbeats of the 2026 Football World Cup, "Fútbol en lo más alto" by 1win ("Football at the Highest Point") transformed one of Bogotá's most recognizable landmarks – Torre Colpatria – into a football pitch suspended 196 meters high above the city. The game became a genuine celebration of football culture and the FIFA World Cup finals.
The record-setting match, brought by 1win, featured six Colombian football creators known on Instagram as @alexanderr_0.0, @pablosierra.10, @fory_11_, @micrerosportoficial, @piqui05_, and @futsala.ok. The match was officiated by street football referee @aditstreetsoccer.
"At 1win, we believe the most memorable moments happen when ambition meets creativity. 'Fútbol en lo más alto' was about taking the game to a completely new level. We aimed at celebrating the biggest football event of the decade — Football World Cup — and creating an experience that fans and, now, the record books will remember," commented the owner of 1win on X.com.
The initiative highlights 1win's approach to creating large-scale entertainment experiences that combine sport, culture, and innovative ideas. By turning an iconic city landmark into the venue for an officially certified world record, the brand continues to develop memorable activations designed to engage football fans around the world.
This world record matters because it demonstrates how brands can leverage major global events like the FIFA World Cup to create unique, engaging experiences that capture public attention. For the football community, it underscores the sport's universal appeal and its ability to inspire creativity even in unconventional settings. The event also showcases how sponsorship activations can transcend traditional advertising, offering fans memorable moments that resonate beyond the game itself.
For the industry, this record sets a new benchmark for experiential marketing in sports. By partnering with local creators and using a certified world record, 1win has established a model that other brands may follow to generate buzz and authentic engagement. The use of an iconic location like Torre Colpatria also highlights the potential for urban landmarks to serve as stages for innovative sports entertainment.
In a broader context, this event reflects the growing trend of integrating cryptocurrency platforms like 1win into mainstream sports culture. With active collaborations with international public figures such as football star Luis Suarez, martial artist Jon Jones, and Olympic champion Gable Steveson, 1win is positioning itself as a key player in the intersection of digital finance and sports entertainment. The addition of UFC legend Ilia Topuria and rapper Tyga to the 1win VIP community further underscores this strategy.
