The 7-HOPE Alliance has taken a definitive stance against misleading marketing practices in the 7-hydroxymitragynine (7-OHM) product industry, calling for comprehensive child safety measures and responsible product positioning. The nonprofit coalition is advocating for stringent regulations that protect young people while maintaining legal access for responsible adult consumers.
At the core of the organization's platform are three critical recommendations: mandatory age verification for all sales, child-resistant packaging, and prohibitions on marketing strategies that could appeal to minors. These guidelines aim to prevent inappropriate product access while preserving 7-OHM as a potential harm reduction tool for adults managing chronic conditions.
Jackie Subeck, a 7-HOPE Alliance Board Member, emphasized the organization's nuanced approach, distinguishing between protective regulation and overly restrictive bans. "Our goal is smart, targeted safeguards that hold bad actors accountable without eliminating access for responsible users," Subeck stated.
The alliance has already seen industry cooperation, with one major manufacturer voluntarily discontinuing candy-themed packaging. Chris Wheeler, CEO of EatOHMZ, acknowledged the importance of responsible marketing, demonstrating a proactive commitment to safety standards.
By promoting transparent, adult-oriented packaging and strict age controls, 7-HOPE seeks to reshape public perception and regulatory approaches to 7-OHM products. The organization believes that self-regulation and collaborative policymaking can create a framework that protects vulnerable populations while respecting consumer autonomy.
As research continues to explore 7-OHM's potential wellness applications, the 7-HOPE Alliance remains dedicated to advancing public understanding through scientific education, responsible advocacy, and community engagement.
