A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has launched a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations.
This development is significant as retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement. A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores, enabling personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers.
The implications of this announcement are substantial for multiple stakeholders. For retailers, this represents an opportunity to monetize in-store traffic through targeted advertising while gathering valuable first-party data about shopping behaviors. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
For brand partners, this development offers access to physical store advertising with the precision and measurability previously available only in digital environments. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. The latest news and updates relating to AZ are available in the company's newsroom at https://ibn.fm/AZ.
The retail media market's growth reflects broader shifts in advertising toward channels offering verifiable return on investment and access to consumer data. By bringing retail media into physical stores, A2Z Cust2Mate addresses a significant gap in the advertising ecosystem while potentially reshaping how brands allocate marketing budgets across digital and physical retail environments. This strategic move positions the company at the intersection of retail technology and advertising innovation, with potential implications for how consumer data is collected and utilized across the retail industry.
The expansion into retail media represents a logical evolution of A2Z Cust2Mate's existing technology platform, which already collects valuable shopping data through its smart cart solutions. By establishing a dedicated division with specialized expertise, the company signals its commitment to developing this revenue stream while navigating the complex landscape of retail media partnerships, data privacy considerations, and advertising technology integration. The success of this initiative could influence how other retail technology providers approach monetization of in-store consumer interactions and data collection capabilities.
