New research from A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) reveals a significant disconnect between what consumers expect from supermarkets and what they believe stores actually provide, highlighting opportunities for retailers to leverage smart shopping cart technology to bridge the gap.
The company released findings from a survey of 1,600 consumers across the United States, France and Italy, showing that 60% of respondents view fast, hassle-free shopping as highly important, but only 36% believe supermarkets consistently deliver that experience. Similar gaps were identified for pricing transparency, timely promotions and rewards, and other digitally influenced shopping expectations.
These shortcomings have tangible business impacts, according to the report. Forty-six percent of consumers reported they have missed eligible promotions, 45% have abandoned purchases because pricing or discounts were unclear, and 32% have left stores due to long checkout lines. The data underscores the financial cost of failing to meet modern shopper expectations.
The survey also found strong interest in smart shopping carts. Nearly half of respondents said they would be very or extremely likely to use technology that helps track spending, locate products, receive discounts and speed checkout. This suggests that retailers could improve customer engagement and loyalty by adopting connected commerce platforms.
“Our research confirms that consumers are frustrated with the in-store experience, and that frustration is costing retailers real revenue,” said a representative from A2Z Cust2Mate. The company’s Cust2Mate Smart Cart platform transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience, turning each visit into a seamless, personalized, and rewarding journey.
The Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale.
For more information on the research, visit the full press release at https://nnw.fm/x54vY.
About A2Z Cust2Mate Solutions Corp.: A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) makes in-store retail smarter by connecting retailers, brands, and shoppers at the Smart Cart. The latest news and updates relating to AZ are available in the company’s newsroom at https://nnw.fm/AZ.
