A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced a significant leadership transition within its board of directors. Bentsur Joseph has resigned from his positions as director and chairman of the board for both the company and its subsidiaries, effective December 31, 2025. This change comes as the company positions itself for what it describes as its "next phase of growth and global expansion."
Following Joseph's departure, Chief Executive Officer Gadi Graus has been appointed interim chairman while maintaining his current CEO responsibilities. The company has initiated a structured process to identify and appoint a permanent chairperson with specific qualifications. According to the announcement, A2Z Cust2Mate is seeking a candidate with "a proven track record leading large global companies" who can support the company's strategic objectives.
This leadership transition is significant for A2Z Cust2Mate as it continues to develop and deploy its innovative retail technology solutions. The company specializes in transforming traditional brick-and-mortar retail through its flagship smart cart technology. These AI-driven carts are designed to bridge the gap between online and in-store shopping experiences by providing interactive technology that guides and informs customers throughout their shopping journey.
The company's smart cart solutions offer multiple benefits for both retailers and shoppers. For consumers, the carts enable seamless in-cart scanning and payment, allowing them to bypass traditional checkout lines while receiving real-time customized offers and product recommendations. This technology personalizes each shopping experience, turning routine trips into engaging interactions that can boost customer satisfaction and loyalty. The carts incorporate multiple layers of security to ensure accurate recognition and transaction integrity.
For retailers, A2Z Cust2Mate's technology provides valuable data-driven insights that can help streamline operations and optimize merchandising strategies. The company's modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms, offering retailers a cost-effective way to upgrade their infrastructure without completely replacing their current assets.
The leadership change announcement was made through NetworkNewsWire, a specialized communications platform focused on financial news and content distribution. The platform is part of the Dynamic Brand Portfolio at IBN, which provides various services including access to wire solutions through InvestorWire, article syndication to over 5,000 outlets, enhanced press release distribution, and social media distribution to millions of followers. Additional information about A2Z Cust2Mate Solutions is available in the company's newsroom at https://nnw.fm/AZ.
This board leadership transition represents a strategic move for A2Z Cust2Mate as it prepares to scale its operations globally. The search for a chairperson with extensive global company leadership experience suggests the company is positioning itself for international market expansion. The timing of this transition, with Joseph's resignation effective at the end of 2025, provides the company with a substantial runway to identify and onboard the right candidate while maintaining continuity through Graus's interim leadership.
The importance of this announcement extends beyond corporate governance changes. It signals A2Z Cust2Mate's commitment to bringing experienced leadership to guide its growth strategy in the competitive retail technology sector. As traditional retailers continue to adapt to changing consumer expectations and digital transformation, companies like A2Z Cust2Mate that offer solutions bridging physical and digital shopping experiences are positioned to play increasingly important roles in shaping the future of retail.
