A2Z Cust2Mate Solutions Expands Smart Cart Technology to Migros Supermarkets in Turkey

A2Z Cust2Mate Solutions Corp. announced that its smart carts will be available at select stores of Migros Ticaret A.S., Turkey's leading supermarket chain operating approximately 3,800 stores. This deployment marks Migros' advancement to Cust2Mate's new-generation smart cart platform following its prior adoption of the technology.

The modular, data-powered platform retrofits standard shopping carts into connected engagement hubs designed to blend online capabilities with in-store experiences. The technology aims to enhance shopper engagement, increase basket size, strengthen loyalty, and improve operational efficiency. The initial rollout is targeted for select Migros locations in Q3 2026, with plans to scale across the retailer's broader store network.

This expansion represents a significant development in retail technology with implications for both consumers and the industry. For shoppers, the smart carts transform routine grocery trips into engaging, rewarding experiences through personalized technology. The AI-driven carts enable seamless in-cart scanning and payment, allowing customers to bypass checkout lines while receiving real-time customized offers and product recommendations. This addresses common pain points in traditional shopping, potentially saving time and providing more relevant shopping suggestions.

For retailers like Migros, the technology offers substantial operational benefits. The smart carts help streamline operations and optimize merchandising through data-driven insights gathered from customer interactions. The modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits without requiring complete replacement of existing infrastructure. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity, addressing concerns about payment security in new retail technologies.

The migration to this next-generation platform at a major retailer like Migros signals growing acceptance of smart retail technologies in mainstream grocery operations. As consumers increasingly expect seamless integration between online and physical shopping experiences, technologies like Cust2Mate's smart carts bridge this gap by bringing digital convenience into brick-and-mortar stores. The deployment across Migros' extensive network of approximately 3,800 stores could influence broader adoption across the retail sector, potentially setting new standards for customer experience and operational efficiency.

The timing of this rollout coincides with increasing competition in the retail technology space, where enhancing in-store experiences has become crucial for maintaining customer loyalty. By implementing this technology, Migros positions itself at the forefront of retail innovation in Turkey's supermarket sector. The success of this deployment could serve as a model for other retailers considering similar technological upgrades, potentially accelerating the transformation of traditional shopping experiences worldwide.

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