A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has launched a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations.
This development is significant because retail media has emerged as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement. A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores, enabling personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners.
The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.
This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.
The implications of this announcement are substantial for the retail industry, which continues to seek new revenue streams beyond traditional sales. By bringing digital advertising capabilities directly into physical stores through smart cart technology, retailers can monetize in-store traffic in ways previously limited to online environments. For consumers, this means more personalized shopping experiences with relevant offers at the point of decision, though it also raises questions about data privacy and advertising saturation in physical spaces.
For brand partners, the platform offers closed-loop measurement capabilities that have been difficult to achieve in physical retail environments, allowing for more precise advertising spend and better return on investment tracking. The technology represents a convergence of physical and digital retail strategies that could reshape how advertising budgets are allocated across channels.
Industry observers can view the full press release at https://ibn.fm/Wn9rS for additional details about the company's strategic direction. As with any corporate announcement, readers should be aware that certain statements may be forward-looking and subject to various risks and uncertainties as outlined in the company's SEC filings available at http://IBN.fm/Disclaimer.
