Activate Expands Active Gaming Experience to Germany, Austria, and Switzerland

In a significant development for the entertainment industry, Activate, the world's first active gaming facility, has announced its expansion into the DACH region, encompassing Germany, Austria, and Switzerland. This move marks a pivotal moment in the company's global growth strategy and promises to reshape the landscape of immersive entertainment in Central Europe.

The expansion is made possible through an exclusive partnership with VRex Entertainment, the leading BattleKart franchisee and Germany's first EVA franchisee, as well as Sounds Fun Entertainment, creators of Breakout Escape Rooms. This collaboration brings together industry leaders to introduce Activate's unique blend of physical activity and gaming to a new market.

Adam Schmidt, CEO and founder of Activate, emphasized the significance of this expansion, stating, "This isn't just growth—it's a vital step in our mission to redefine active, tech-driven experiences on a global scale." The company's innovative approach to entertainment, which has already garnered viral attention on platforms like TikTok, is set to captivate audiences in the DACH region.

The rollout plan for Activate in Germany is ambitious, with four locations slated to open in the first year, followed by five new locations annually until 2029. This aggressive expansion strategy underscores the company's confidence in the market potential and the appeal of its unique entertainment concept.

Christian Ebster, Co-Founder of VRex Entertainment, expressed enthusiasm about the partnership, highlighting the potential to transform the DACH region into a new global hub for immersive entertainment. The collaboration with Sounds Fun Entertainment brings additional expertise in family entertainment, ensuring that Activate's offerings will resonate with a broad demographic.

The expansion into the DACH region is part of Activate's larger global growth trajectory. With over 30 locations in North America, a flagship store in Dubai, and plans for 200 future openings worldwide, Activate is rapidly establishing itself as a dominant force in the entertainment industry. The first German Activate location is expected to open in the second quarter of 2025, marking the beginning of a new era for active gaming in Central Europe.

This expansion holds significant implications for the entertainment industry and consumers alike. For the industry, it represents a shift towards more immersive, technology-driven experiences that blur the lines between physical activity and digital entertainment. This trend could potentially reshape how entertainment venues are designed and operated in the future.

For consumers in the DACH region, the arrival of Activate offers a novel form of entertainment that promotes physical activity while delivering engaging, interactive experiences. This aligns with growing consumer interest in health-conscious leisure activities and could set a new standard for family entertainment options.

The partnership between Activate, VRex Entertainment, and Sounds Fun Entertainment also demonstrates the power of collaboration in driving innovation within the entertainment sector. By combining their respective strengths and expertise, these companies are poised to create a unique entertainment ecosystem that could serve as a model for future industry partnerships.

As Activate prepares to enter the DACH market, the entertainment landscape in Central Europe stands on the brink of transformation. The success of this expansion could pave the way for further innovation in the sector and potentially influence consumer expectations for interactive entertainment experiences worldwide.