Activate, the world’s first active gaming facility and a TikTok viral sensation, has opened its doors in Roseville, Minnesota, further expanding its footprint in the United States. Located at 1955 County Road B2 W, Unit 10, the new facility offers a unique blend of physical and digital gaming experiences that have captivated a global community of over 2.6 million players.
Adam Schmidt, Founder & CEO of Activate, remarked on the significance of this launch, stating, “Launching our interactive and immersive gaming universe in Roseville marks a pivotal moment as we step into the Minnesota market. We’re thrilled to invite locals into our world of high-octane, tech-infused adventures that seamlessly blend physical prowess with digital thrills. This debut signals our entry into a vibrant new arena, reaffirming our dedication to crafting unforgettable journeys.”
The Roseville location spans over 9,750 square feet and features 10 different game rooms designed to challenge players of all skill levels. Each game lasts between 1-3 minutes, with the full gaming experience taking approximately 75 minutes. Key attractions include the Mega Grid, a TikTok viral sensation with over 500 multi-activated rainbow-colored tiles, and the Laser room, which allows participants to feel like modern-day spies.
Players use high-tech electronic RFID wristbands to track their progress, rack up points, level up, and earn prizes. This feature adds a layer of excitement and competitiveness, encouraging players to return and improve their skills.
The facility operates Monday through Thursday from 9:30 a.m. to 10:00 p.m. and extends its hours on Fridays and Saturdays until 11:00 p.m. Guests can sign up in groups of two to five players, making it an ideal destination for family outings, team-building events, and social gatherings.
Activate is not just stopping in Roseville. Additional locations are set to open in 2024 across the United States, including New York (Roosevelt Field) and Detroit, Michigan. International expansions are also on the horizon, with a Dubai location slated for Fall 2024 and a UK launch in 2025. Activate already operates over 30 locations across Canada and the U.S., solidifying its position as a leader in the active gaming industry.
For those interested in getting a sneak peek into Activate’s dynamic gaming experience, more information can be found here. To stay updated on new locations, behind-the-scenes information, and special deals, individuals can join the Inner Circle.
Activate’s innovative approach to gaming, which promotes a healthy lifestyle through physical activity, is reshaping the way people perceive entertainment. As the company continues to grow, its impact on both the gaming and fitness industries is expected to be profound, offering an engaging and health-conscious alternative to traditional gaming.
