Just Right Products Inc., a wholly owned subsidiary of ADM Endeavors, has announced a new strategic joint venture with Ai CUSTOM, a certified minority-owned company. This partnership is specifically designed to open new opportunities in government contracting by leveraging Ai CUSTOM's certifications, which enable the joint venture to pursue government contracts that were previously unavailable to Just Right Products alone.
The collaboration combines Ai CUSTOM’s minority-business certifications and established vendor relationships with Just Right Products’ proven manufacturing capabilities and reputation. This creates an alliance focused on trust, quality, and growth, with the stated goal of increasing sales and profitability for both parties while expanding their market reach. The partnership aims to strengthen their competitive position within the promotional products and custom apparel industry.
ADM Endeavors is a diversified, direct marketing, and value-added manufacturing company specializing in customized promotional products and wearables. Its subsidiary, Just Right Products, has grown a recession-resistant customer base since 2010, achieving sales exceeding $5.3 million over the last reported 12 months. The company sells "Anything With A Logo" through its website www.JustRightProducts.com, offering items ranging from business cards to coffee mugs, T-shirts, boots, and tens of thousands of additional promotional products.
Just Right Products operates a vertically integrated business model in the Dallas/Fort Worth area, featuring in-house divisions for retail sales, screen printing, embroidery, digital production, import sourcing, and uniforms. For more information about the parent company, visit https://admendeavors.com. Additional resources include https://www.fwpromo.com and https://fortworth.academicoutfitters.com.
This joint venture is significant as it demonstrates a strategic move by an established manufacturer to access the substantial government procurement market through partnership with a certified minority-owned business. Government contracts often require specific certifications, and this alliance allows both companies to compete for business that was previously out of reach for Just Right Products. The impact extends to the broader promotional products industry, where such partnerships can reshape competitive dynamics and open new revenue streams.
For stakeholders, the venture represents a potential growth avenue in a stable sector, leveraging existing manufacturing strengths to tap into government spending. The partnership highlights the importance of strategic alliances in overcoming market entry barriers, particularly in regulated sectors like government contracting. It also reflects a growing trend where companies combine operational capabilities with specialized certifications to access new markets.
