Altify, the company behind the Strategic Revenue Execution system, announced the general availability of Altify MaxAI, an always-on revenue coach delivered as a strategic AI layer for enterprise sales teams. The announcement, made on July 29, 2026, introduces a solution that connects live Salesforce and Altify data to a team's preferred AI platform, applying more than 30 years of sales methodology and best practices to help sellers think and execute at every stage of every deal.
MaxAI is available now, working natively inside Salesforce Agentforce, or via Altify's MCP to work inside Anthropic Claude, Microsoft Copilot, and OpenAI's ChatGPT. This integration addresses a critical issue: despite record investment in AI and sales technology, enterprise sales performance continues to decline. According to Gartner, AI tools are saving sellers an average of 4.8 hours per week, yet 72% of sales organizations are not seeing that translate into better outcomes. Sellers are 3.7 times more likely to meet quota when they effectively partner with AI, but most AI tools lack access to the deal context, relationship maps, or selling frameworks that enterprise sales engagements require.
"The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes. In many cases, AI is making sellers less effective," said Patrick Morrissey, CEO of Altify. "Enterprise revenue teams need contextual coaching based on their company's sales process, methodology, and where they're at in a specific deal. Altify's MaxAI brings that coaching at the exact moment each deal needs it, helping sellers think more strategically and execute more effectively to win the deals that matter most."
MaxAI functions by connecting the revenue context sellers build through Altify relationship maps, insight maps, and opportunity maps—spanning people, problems, and potential—to the AI tools they already use. It reads the current state of deals and accounts, analyzes that data for signals, gaps, and risks based on each company's unique sales process, and recommends a next step, writing nothing back until the seller approves it. The result is methodology-backed coaching delivered in plain language, grounded in real methodology, real account data, and real strategic context—not generic AI output. There is no new login, no new platform, and no disruption to existing workflows.
Built natively on Salesforce's platform, MaxAI works with Agentforce, Slack, and Data360, and takes advantage of Salesforce's trust layer for installation, configuration, and data security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other connected applications or LLM platforms, then applies a strategic coaching layer before delivery. MaxAI extends the Altify solutions customers already rely on for relationship strategy, opportunity management, and account planning, providing precision data and coaching at the point of need.
The implications for enterprise sales teams are significant. By integrating directly into the AI platforms that sellers already use, MaxAI aims to close the gap between strategy and execution, potentially improving win rates and deal sizes. This could address the widespread frustration of sales organizations that have invested heavily in AI without seeing proportional gains. As AI becomes more embedded in sales processes, tools like MaxAI may become essential for companies looking to leverage AI effectively.
For more information, visit altify.com/maxai. To see MaxAI in action, meet with the team at Dreamforce or request a personalized demo at altify.com/demo-request.
