The Argentine Football Association (AFA), reigning FIFA World Cup champions, has partnered with Verofax to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina's 900+ million fans into micro-influencers. This partnership introduces a new Digital Media category that allows fans to create branded experiences using secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes, which can be instantly posted to social platforms.
The platform represents a significant shift in sports marketing by creating a new brand sponsorship channel that enables brands to reach 4 billion sports followers through GenAI-driven fan experiences rather than traditional advertising. This approach leverages AFA's passionate fan base and Verofax's unique agentic AI technology to integrate brand assets into fan-created content while ensuring compliance, brand safety, and consistent sponsor visibility across millions of posts.
Leandro Petersen, Chief Marketing Officer of AFA, stated that this partnership opens a new chapter for the association, describing Vamos Argentina as a revolutionary platform for global fan connection through generative AI experiences. He emphasized that it creates a powerful sponsorship channel providing brands with measurable Return on Ad Spend and a repeatable, scalable way to engage with AFA's global fan base. Wassim Merheby, CEO of Verofax, added that AFA is pioneering official GenAI experiences as a new channel for brand sponsors, delivering authentic AI-powered experiences featuring sponsors' brands at a fraction of traditional marketing costs.
The platform's technology enables fans to become micro-influencers in seconds by using a single photo to create immersive moments featuring real players, official kits, AFA backdrops, and branded product placements ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks. Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing.
Campaigns are fully managed by Verofax, incorporating gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement. With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. Brands interested in sponsoring AFA's AI-powered fan experiences can visit https://afa.verofax.com for more information.
This development matters because it represents a fundamental transformation in how sports organizations engage with fans and generate revenue. By leveraging artificial intelligence to empower fans as content creators, AFA and Verofax are creating a more authentic and scalable form of brand engagement that could reshape sports marketing globally. The platform's ability to reach 4 billion sports followers through fan-generated content rather than traditional advertising offers brands unprecedented access to engaged audiences while providing fans with new ways to express their passion.
The timing ahead of World Cup 2026 makes this particularly significant, as it positions AFA to maximize sponsorship opportunities during one of the world's most-watched sporting events. For the sports industry, this partnership demonstrates how AI technology can create new revenue streams while deepening fan engagement, potentially setting a precedent for other sports organizations worldwide. For fans, it offers innovative ways to connect with their favorite teams and players while potentially earning rewards for their participation.
