In a recent episode of The Building Texas Show, host Justin McKenzie interviewed Lillian Oler, the innovative entrepreneur behind Assemble Cocktail, shedding light on her journey from launching a unique cocktail experience in Boerne, Texas, to developing a scalable franchising model. The conversation offers valuable insights into the challenges and triumphs of building a successful business in the Lone Star State.
Oler's venture began in a cozy cottage in downtown Boerne, where Assemble Cocktail offered mixology workshops designed for social gatherings and corporate events. The founder emphasized that her initial vision extended beyond simply serving drinks: "It was less about the cocktail and more about bringing people together," Oler explained. This focus on fostering connections and creating memorable experiences became the cornerstone of Assemble Cocktail's appeal.
As the popularity of Assemble Cocktail grew, Oler faced the challenge of scaling her business to meet increasing demand and accommodate larger events. Her response was a strategic pivot to a mobile format, allowing for greater flexibility and reach. This adaptability has proven crucial in the company's growth trajectory and serves as a testament to Oler's entrepreneurial acumen.
The interview reveals Oler's current plans for expansion, including the establishment of a new brick-and-mortar location in San Antonio. This move signifies not only the company's success but also its potential for broader market penetration. Oler's confidence in her business model is evident in her assertion, "If it can be done in Boerne, Texas, it can be done anywhere," highlighting the scalability and universal appeal of the Assemble Cocktail concept.
Perhaps the most significant development discussed in the episode is Oler's decision to introduce a franchising model. This move opens up opportunities for aspiring entrepreneurs to bring the Assemble Cocktail experience to their own communities. The franchising approach is described as accessible, flexible, and fun, potentially lowering the barriers to entry for individuals looking to start their own businesses in the hospitality sector.
McKenzie commends Oler's meticulous approach to business development, noting how her background in hospitality and hands-on experience have contributed to creating an immersive social environment. This attention to detail and focus on customer experience could be key factors in the success of future franchises.
The conversation also touches on the challenges of launching a business during the pandemic, offering listeners valuable lessons in resilience and adaptability. Oler's journey from a local entrepreneur to a business owner preparing for national expansion serves as an inspiring example for other Texas-based startups and small businesses.
The implications of Assemble Cocktail's growth and franchising plans extend beyond the company itself. As more local businesses in Texas find ways to scale and expand, it could lead to increased job creation, economic growth, and innovation across the state. Furthermore, the success of unique concepts like Assemble Cocktail may encourage more entrepreneurs to pursue their own creative business ideas, potentially diversifying the Texas economy.
For the hospitality and events industry, Assemble Cocktail's model represents a fresh approach that combines entertainment, education, and social interaction. As consumers increasingly seek out unique and engaging experiences, businesses that can offer such services may find themselves well-positioned for success.
The Building Texas Show continues to play a vital role in showcasing the stories of innovators and business leaders who are shaping the state's economic landscape. By highlighting ventures like Assemble Cocktail, the show not only provides valuable insights for aspiring entrepreneurs but also contributes to the narrative of Texas as a hub for business innovation and growth.
