Associated Asset Management (AAM) has promoted Scott McCarthy to Vice President of the Southeast Region, a move that underscores the company's commitment to regional leadership and operational excellence in community association management. Based in the Myrtle Beach office, McCarthy will oversee regional operations, drive strategic growth initiatives, and enhance partnerships with community boards throughout the Southeast.
McCarthy brings over 21 years of industry experience to this role, including 15 years as a Community Manager working with diverse properties from high-rise buildings to large-scale single-family home communities. Since joining AAM in 2023, he has played a critical leadership role in the Myrtle Beach region, contributing to the Southeast Region's expansion and fostering strong internal and external relationships. His collaborative approach to leadership, which emphasizes idea-sharing, peer support, and team development, has made significant impacts across AAM's operations and client services.
"Scott's promotion reflects the exceptional leadership and integrity he brings to AAM each day," said Amanda Shaw, President of AAM. "He has strengthened our presence throughout the Southeast by creating strong partnerships, empowering his teams, and consistently delivering operational excellence. We are confident the region will continue to thrive under his leadership." McCarthy holds the AMS and prestigious PCAM designations through the Community Associations Institute (CAI), earned an associate degree in business administration, and served two years as Chairman of the CAI Grand Strand Advisory Council, supporting professional education and advocacy for community association leaders.
This promotion matters because it highlights the strategic importance of experienced leadership in the growing community association management industry, which oversees residential communities affecting millions of homeowners. McCarthy's elevation signals AAM's focus on maintaining high operational standards and deepening community engagement in the Southeast, a region with significant residential development. For residents and community boards, strong regional leadership can translate to more effective management, better service delivery, and enhanced property values, while for the industry, it reinforces the value of professional credentials and collaborative management approaches.
"I'm proud to step into this leadership role and continue working alongside such dedicated professionals," said McCarthy. "The strength of our region comes from our people and the partnerships we've built. I'm committed to maintaining our collaborative culture while driving continued growth across the Southeast." AAM, founded in 1990, is a nationally recognized provider of community association management and accounting services, specializing in master-planned, single-family, condominium, and urban communities. For more information, visit https://www.associatedasset.com.
