The Midwife in Vienna is expanding its availability across the United States through platforms including OneLavi.com, with upcoming launches on Amazon.com and Walmart.com, while highlighting the sustainable craftsmanship and Austrian heritage that define its identity. This expansion matters because it brings European-informed postpartum and baby care standards to the U.S. market, where growing demand exists for cleaner, safer alternatives rooted in transparency and environmental responsibility.
Founded by practicing midwife Sarah Lares, the brand blends nearly 20 years of hands-on birth and postpartum experience with purity standards, traditions, and environmental values deeply rooted in Austrian culture. Lares developed her formulations while practicing midwifery in Vienna, where natural, minimally processed remedies remain central to postpartum care. Her guiding philosophy emphasizes that fewer ingredients create better products, reflected throughout the brand's teas, bath blends, and baby skincare essentials.
Every product uses certified organic, food-grade ingredients sourced from Austrian and European farms known for regenerative cultivation practices, strict purity requirements, and responsible land stewardship. Herbal ingredients are selected for their established roles in postpartum recovery and infant wellness, while baby skincare products remain intentionally unscented and free of synthetics, preservatives, and fillers. This dedication to ingredient integrity represents a hallmark of the brand and a key driver of its U.S. growth.
All products are crafted in Austria in small batches to ensure freshness, traceability, and quality. This artisan-level approach enables precise ingredient control, reduced waste, a lower environmental footprint, and superior consistency. Packaging materials utilize recyclable or biodegradable options with minimalist design that avoids unnecessary printing, dyes, or plastics. Austria's global recognition for strict organic standards, herbal medicine traditions, and environmental protections directly influences the brand's formulations and philosophy.
As more American families search for transparent, high-quality maternal and baby care, The Midwife in Vienna gains traction across leading U.S. retail channels. Its European-crafted formulations, organic purity, and midwife-guided approach resonate with parents seeking trustworthy alternatives. The brand's expansion represents more than market growth—it introduces a model of care where product development respects both human wellness and environmental sustainability, challenging conventional approaches to postpartum and infant products through its commitment to simplicity and natural solutions.
