Avenue Z, a media and technology company known for driving client influence across all channels, has announced the appointment of Nneka Etoniru as its Executive Vice President of Global Brand Strategy. Etoniru brings nearly 15 years of experience in press and communications, specializing in brand positioning, crisis navigation, and reputation management. Her proven track record includes delivering successful campaigns and guiding companies through public listings from a communications perspective.
In her new role, Etoniru will oversee the full spectrum of Brand Strategy at Avenue Z, offering strategic counsel aimed at increasing revenue and protecting client reputations. Jeffrey Herzog, Chairman and CEO of Avenue Z, emphasized her pivotal role during the company's recent unification and praised her expertise in Crisis Communications and Branding as fundamental to the company’s core competencies. "Nneka has consistently demonstrated her ability to excel in high-stakes situations," Herzog stated, adding that her promotion is a natural progression reflecting her significant contributions to the organization.
At Avenue Z, Etoniru heads the New York office, manages publicly listed companies, and advises visionary founders. Her client portfolio includes technology brands like Better.com, where she has overseen campaigns such as the launch of the world’s first One Day Mortgage™ and Equity Unlocker, which allows Amazon employees to use equity as collateral for home buying. Other notable clients include Easterly Government Properties, a company that acquires, develops, and manages commercial properties leased to the U.S. Government, and private equity firms like Recharge Capital, which invests in women's health.
Jess Dalziel, Chief Client Officer at Avenue Z, expressed enthusiasm about Etoniru's promotion, stating, "Our team is made better with Nneka’s impressive background. Her unique experience managing complex projects positions Avenue Z as matter experts across multiple industries, and her ability to provide our clients with strong strategic counsel will continue to set our offerings apart."
Before joining Avenue Z, Etoniru was a Senior Director at FTI Consulting, where she worked with major clients like Mastercard, Kraken, IFM Investors, and Voyager Space. She also led communications at fintech startups like IMTC, overseeing all PR and marketing streams and helping to rebrand the company. Etoniru's career began as a financial journalist at REDD Intelligence, covering emerging markets.
Etoniru holds a bachelor's degree in Political Science and Spanish from New York University and a Wharton certificate in fintech. In 2023, she was recognized among Crain’s Notable Leaders in Advertising, Marketing, and PR award recipients.
Avenue Z continues to break traditional boundaries between marketing, advertising, and PR, aiming to increase client revenue and elevate reputations. The company's experts and teams are based in New York, Boston, Orlando, and Miami, with a global reach.
