The 'Charm'tastic Mile,' a 1.3-mile corridor connecting downtown Baltimore, the Inner Harbor, and Harbor East, is seeking an unprecedented 100-year agreement with the City of Baltimore and Mayor Brandon Scott. The proposed deal, announced in a press release, would solidify the trademarked street's status as one of the most famous and iconic streets in America as the city moves forward with nearly $1 billion in construction projects at the Inner Harbor.
The 'Charm'tastic Mile' — which holds a registered trademark from the United States Patent and Trademark Office (USPTO) — was first introduced to the city on April 25, 2016, and celebrated its 10th anniversary this past April. Mayor Brandon Scott and Governor Wes Moore both honored the milestone with a Certificate of Recognition and a Governor's Citation, respectively. The street shares its introduction date with the iconic Domino Sugars neon sign, which was first lit 65 years earlier on April 25, 1951.
According to the press release, the 100-year agreement would ensure that ownership of 'The Charm'tastic Mile,' its iconic logo, and street signs remain in Baltimore forever. The corridor is listed on Google as one of the top 10–15 most famous streets in America. When the USPTO published its trademark on September 15, 2020, it joined a select group of registered trademark streets, including Chicago's Magnificent Mile, Rodeo Drive, and the Las Vegas Strip.
The Inner Harbor redevelopment project, expected to be completed in 2030, will benefit from the presence of the 'Charm'tastic Mile,' according to the announcement. The corridor is also expected to play a key role in what the press release calls 'Charm City 55,' a reference to the 55th anniversary of Baltimore's nickname, 'Charm City,' coined in 1975 by then-Mayor William Donald Schaefer. Schaefer would have turned 105 on November 2, 2026.
The 'Charm'tastic Mile' gained additional visibility when the Baltimore edition of Monopoly was launched on October 24, 2025. The corridor was highly featured on the game board, with its name appearing on Chance cards, licensed by Hasbro Games. The press release describes the 'Charm'tastic Mile' as 'the major catalyst and engine behind the Famous Streets & Sports Culture In America,' suggesting that trademarked streets will become larger brands in the global economy.
Derrick E Vaughan, an analyst with Famous Streets & Sports Culture In America, is listed as the contact for media inquiries. The 'Charm'tastic Mile' remains the only USPTO-registered trademark street in Baltimore and the state of Maryland. The city and Mayor Scott are expected to consider the 100-year agreement during the 2026 calendar year.
