Bardahl has chosen Intershop Communications AG to power its new global B2B commerce platform, replacing multiple independent e-commerce systems currently operating across its subsidiaries. The international industrial group will consolidate these fragmented systems to standardize processes, strengthen governance, and support long-term international growth.
The new commerce platform will be embedded in Bardahl's ERP-centered IT landscape, ensuring product and commercial data remain managed within core enterprise systems while enabling seamless digital commerce processes. Bardahl plans to leverage Intershop's advanced PunchOut capabilities and Customer Engagement Center to integrate efficiently with customers' procurement environments and support complex B2B sales interactions. The initiative further focuses on automating ordering workflows and enabling customer-specific pricing and catalog structures across business units.
"This replatforming project highlights the increasing demand among industrial enterprises for powerful and scalable B2B commerce solutions that can thrive on a global stage," says Markus Dranert, CEO of Intershop. Florentin Guillemin, Chief Information Officer of Bardahl, adds that with Intershop, the company is establishing a strong commerce foundation that enables more efficient operations, international process alignment, and consistent experiences for B2B customers.
The implementation will follow a phased rollout strategy, beginning with Bardahl Industrie before expanding to additional business units including Automotive, Marine, Agro, Motorcycle and Powersports, Heavy Duty, Racing and Maintenance Solutions. This structured approach allows Bardahl to validate and refine the platform model before extending it across the broader organization, ensuring scalability while accommodating specific requirements of each entity.
The project is being delivered in close collaboration with Intershop implementation partner Elosi, whose expertise in complex B2B environments played a key role during platform selection. "Bardahl's initiative combines strategic platform consolidation with operational complexity across multiple entities and markets," says Merryl Cocq, Project Manager at Elosi. The partnership aims to build a scalable and future-proof commerce environment supporting both standardization and business-unit flexibility.
This consolidation matters because fragmented legacy systems create operational inefficiencies, inconsistent customer experiences, and barriers to international growth for industrial enterprises. By unifying its commerce operations, Bardahl can streamline global collaboration, improve governance, and create a foundation for sustainable expansion. The move reflects broader industry trends where manufacturers and wholesalers are digitalizing operations to compete effectively in global markets, with solutions like those from Intershop enabling complex B2B processes and ERP integration.
For Bardahl's customers across automotive, marine, agricultural, and heavy-duty sectors, the transition promises more consistent ordering experiences, better integration with procurement systems, and potentially improved service delivery. For the industrial B2B commerce sector, such consolidations demonstrate how companies are moving away from patchwork solutions toward unified platforms that can scale internationally while maintaining flexibility for diverse business units.
