Greene Concepts Inc. announced that its Be Water artesian spring water brand will soon be available on Amazon, expanding national access to bottled water defined by geological formation and responsible source management. This expansion comes as consumers increasingly prioritize origin transparency in their purchasing decisions.
Be Water originates from a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina's Blue Ridge Mountains. The water rises naturally under artesian pressure and undergoes slow filtration through layers of ancient bedrock before reaching the surface. This natural process, shaped by time, rock, and gravity, defines the water's mineral balance and character long before bottling occurs.
"Many bottled waters are engineered after collection," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water is shaped underground. Our role is stewardship — withdrawing only what the aquifer naturally replaces so the source remains viable long into the future."
As the water moves through dense bedrock, it absorbs naturally occurring minerals including calcium, magnesium, and silica, contributing to its smooth taste and natural alkalinity. Once at the surface, Be Water undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away.
Unlike much of the bottled water category where products may rely on municipal sources or extensive post-processing, Be Water emphasizes long-term aquifer balance. Withdrawal rates are managed to preserve natural pressure and ecological stability of the underground system supplying the water. The company's approach represents a shift toward source protection rather than water reconstruction.
Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full transparency from aquifer to bottle. The premium BPA-free packaging uses a durable 22-gram bottle design while maintaining accessible pricing for everyday hydration.
With availability expanding onto Amazon, the brand aims to provide consumers nationwide access to naturally mineralized American spring water without luxury pricing. Be Water is currently available through select national retailers, including select Walmart locations, Walmart.com, and Camping World, and will be available soon on OneLavi and Amazon, with continued national expansion underway.
The company operates from its Marion facility, which also provides private-label and co-packing services for select beverage partners. Additional information about Greene Concepts Inc. can be found at https://www.greeneconcepts.com.
This expansion matters because it represents a growing consumer demand for transparency in bottled water sourcing and sustainable aquifer management practices. As environmental concerns about water resources increase, Be Water's approach of withdrawing only replenishable volumes while maintaining natural filtration processes offers an alternative to heavily processed bottled waters. The availability on Amazon makes this option accessible to consumers nationwide who seek naturally mineralized water with documented geological origins, potentially influencing industry standards toward greater source accountability and reduced industrial processing.
