Greene Concepts Inc. announced that Be Water, its American artesian spring water brand, is now available on Walmart.com, expanding national access to bottled spring water defined by geology, natural filtration, and responsible aquifer stewardship. This expansion matters because it brings a fundamentally different approach to bottled water to a major retail platform at a time when consumers increasingly seek transparency about product origins.
Be Water enters the marketplace with water sourced from springs and aquifer formations beneath North Carolina's Blue Ridge Mountains, where water rises naturally through fractures in billion-year-old bedrock. As rainwater travels slowly through layers of ancient crystalline rock, it is naturally filtered and absorbs trace minerals including calcium, magnesium, and silica, creating a smooth taste and naturally balanced mineral profile before reaching the surface. This natural journey means the brand focuses less on reconstruction and more on protection.
"Many bottled waters are engineered after collection," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water is created underground through natural filtration and geological processes. Our responsibility is stewardship — withdrawing only what the aquifer naturally replaces so the source remains sustainable for generations." Once collected, the water undergoes gentle filtration and ozone treatment to ensure purity while preserving its natural mineral composition, with nothing added and nothing stripped away.
Unlike much of the bottled water category where products may rely on municipal sources or extensive post-processing, Be Water emphasizes natural origin and responsible source management. Withdrawal rates are carefully managed to maintain natural pressure and long-term health of the aquifer system. The water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, ensuring transparency and quality control from aquifer to bottle.
The aquifer supplying Be Water lies within a fractured crystalline bedrock system formed during the Grenville Orogeny more than one billion years ago. Rainwater infiltrates forested recharge zones and moves slowly through soil, regolith, and narrow fractures in ancient metamorphic rock before entering the aquifer. During this journey, the rock acts as a natural filtration system where particles are physically trapped within fractures, while mineral surfaces naturally balance the water's chemistry through subtle ion exchange processes.
This geological filtration produces water with low dissolved solids, balanced pH, and naturally occurring minerals that contribute to Be Water's clean taste and smooth finish. The brand uses premium BPA-free packaging with a durable 22-gram bottle construction, positioned between luxury imported waters and commodity bottled tap water with accessible pricing designed for everyday hydration.
In addition to now being available on Walmart.com, Be Water is currently available through select national retailers, including select Walmart locations and Camping World, with continued national expansion underway across additional retail and e-commerce channels. The expansion to Walmart.com represents a significant step in making naturally filtered, responsibly sourced bottled water more accessible to consumers nationwide who prioritize both product transparency and environmental sustainability in their purchasing decisions.
