The logistics and supply chain industry has long grappled with the challenge of last-mile delivery, particularly the issue of incorrect or undeliverable addresses. Better Trucks, a technology-driven logistics firm, has made significant strides in addressing this problem with its Checkpoint technology, which was recently named 'Last Mile Innovation of the Year' by the SupplyTech Breakthrough Awards. This recognition underscores the importance of innovative solutions in enhancing the efficiency and reliability of parcel delivery services.
Checkpoint employs a multi-tiered strategy combining AI, human oversight, and geofencing technology to verify and correct shipping addresses before delivery attempts. This approach not only reduces the number of returned packages but also significantly cuts down on the additional costs associated with failed deliveries. With approximately 60 million parcels delivered daily in the U.S. and up to three million deliveries failing due to address errors, the implications of Checkpoint's technology are vast, offering a scalable solution that benefits both shippers and recipients.
The integration of Google Address Validation and an SMS-based verification system allows for real-time corrections by customers, further enhancing the accuracy of deliveries. Moreover, the geofencing technology ensures that packages are only scanned within a precise geographic area, minimizing the chances of misdelivery. The memorization of corrected addresses by Checkpoint also means that the system becomes more effective over time, continuously improving the delivery process.
For Better Trucks' clients, which reach over 40% of U.S. households, the benefits extend beyond operational efficiencies. The option to white-label the Checkpoint technology allows brands to maintain consistency and strengthen customer engagement, further differentiating their service in a competitive market. This innovation not only addresses a persistent industry challenge but also sets a new standard for last-mile delivery, promising a better experience for all stakeholders involved.
