Blazy Introduces Cannabis-Infused Peanut Butter Cups for 4/20 Weekend

Cannabis retailer MWG Holdings is expanding its Blazy product line with a new cannabis-infused peanut butter cup, strategically timed for the 4/20 holiday weekend. The new edible product, designed to appeal to both novice and experienced cannabis consumers, offers a sophisticated approach to THC consumption through carefully crafted chocolate and peanut butter treats.

The new product features 10 milligrams of THC per serving, with a total of 50 milligrams per cup and 100 milligrams per package. A unique dosing wheel allows consumers to portion the product precisely, enabling a customizable experience that caters to individual tolerance levels and preferences.

MWG is supporting the product launch with an extensive promotional event across its California dispensaries, including Perfect Union and Wild Seed Wellness locations. From April 19-20, customers can purchase the new peanut butter cups and numerous other cannabis brands at a significant 42 percent discount, coinciding with both the 4/20 cannabis celebration and Easter Sunday.

The launch underscores MWG's strategic approach to product development and marketing. Nicole Hanratty, VP of Marketing, highlighted the company's data-driven strategy, noting that the new product reflects consumer demand and Blazy's rapid market growth. The brand's recent expansion includes an AI-powered website, Ask Blazy, which provides information with the brand's signature playful tone.

This product introduction represents more than just a new edible; it demonstrates the evolving sophistication of the cannabis market. By offering a gourmet, precisely dosed product, MWG is targeting consumers seeking a refined, controlled cannabis experience that goes beyond traditional consumption methods.

The launch occurs against the backdrop of MWG's impressive growth, with the company operating nine retail locations and achieving record sales in 2024. The peanut butter cups exemplify the company's commitment to innovation, quality, and meeting changing consumer preferences in the rapidly developing cannabis industry.