Boom DeFi Ecosystem (“Boom”), a leading decentralized finance (DeFi) platform, has entered into a three-year strategic partnership with the Financial Times (FT) to spotlight the entrepreneurial journeys of individuals who lack access to traditional banking services. The initiative, named The Unbanked Entrepreneur, seeks to capture the experiences and innovations of these pioneers, aiming to level the financial playing field.
Sebastiano Moschini, Boom's global head of partnerships, emphasized the transformative potential of this collaboration. “Whilst digital transformation has made information and communication instant, the ability to transact and trade digitally is still not universal for over a billion adults. This partnership with the FT will tell the story of the missing billion entrepreneurs and the untapped market they represent.”
The partnership is designed to be a purpose-driven, multimedia, cross-FT initiative, according to FT's global advertising director, Danny Aldred. “The Unbanked Entrepreneur is a purpose-driven, multimedia, cross-FT partnership that will spotlight those who have shown entrepreneurial spirit around the world and raise important issues around financial inclusion. This is a story that the FT is proud to tell alongside Boom.”
A significant aspect of this partnership is the FT's plan to expand its customer base by enabling unbanked adults worldwide to subscribe to the Financial Times using BoomPay. BoomPay is an online payment gateway that allows businesses to collect payments from unbanked customers at checkout, thereby facilitating access to valuable financial news and information for a previously underserved demographic.
Boom is building a revolutionary e-commerce ecosystem that does not rely on traditional banking systems. By connecting billions of consumers and businesses with no access to the global financial system to the digital economy, Boom enables secure transactions, allowing users to store, move, exchange, send, receive, and spend cash online while maintaining full control of their funds. The ecosystem includes the Boom blockchain for payments, the Boom superapp, Boomswap for value exchange, and the Boom Foundation, a non-profit arm focused on crypto-for-social-good initiatives.
The implications of this partnership are profound. By bridging the gap between traditional and decentralized finance, Boom and the Financial Times are not only raising awareness about financial inclusion but also providing practical solutions to integrate unbanked populations into the global economy. This could potentially unlock trillions of dollars in cash, driving economic growth and innovation in previously marginalized communities.
For more information about Boom, please visit www.boom.market. To learn more about the Financial Times, visit The Financial Times.
