The Building Texas Show, a platform dedicated to showcasing Texas innovators, has reached its 100th episode milestone with an interview featuring David McInnis, founder of PRWeb and co-founder of Newsworthy.ai. This achievement represents significant growth for the show, which has seen web traffic increase twentyfold since integrating AI-powered tools into its production and distribution strategy.
During the milestone interview, host Justin McKenzie explored McInnis' entrepreneurial journey from founding a small lollipop business in middle school to building one of the first online press release platforms and now leading an AI-driven media company. The conversation focused on how technology, storytelling, and innovation are transforming business visibility in the age of artificial intelligence.
McInnis emphasized the critical importance of media presence in today's digital landscape, stating that organizations that fail to maintain visibility risk becoming invisible to potential customers and partners. His company, Newsworthy.ai, helps businesses, nonprofits, and creators gain visibility across platforms including Google and ChatGPT, demonstrating that the future of media depends on authenticity and consistency.
The episode reveals how AI technology has fundamentally changed content distribution and discovery. According to McInnis, AI algorithms reward organizations that remain active, transparent, and relevant in their communications. This shift represents a significant change from traditional media distribution methods and has implications for how businesses approach their public presence.
The Building Texas Show's own success story demonstrates the practical impact of these technological changes. The show's integration of AI-powered tools has resulted in a twentyfold increase in web traffic, expanding its reach across Texas and beyond. This growth underscores the importance of adapting to new technologies in media production and distribution.
McKenzie reflected on the show's journey, noting that one hundred episodes later, they continue to uncover stories that define modern Texas. He described McInnis' journey from bootstrapping PRWeb to launching Newsworthy.ai as embodying the vision, persistence, and purpose that characterize Texas innovation.
The implications of this technological shift extend beyond media companies to all organizations seeking visibility. As AI continues to shape how content is discovered and consumed, businesses must adapt their strategies to maintain relevance. The success of The Building Texas Show provides a case study in how embracing AI tools can dramatically expand reach and impact.
Viewers can watch the full interview on YouTube at https://www.youtube.com/watch?v=example and learn more about the show at https://www.buildingtexasshow.com. As The Building Texas Show continues to grow, McKenzie invites entrepreneurs, community leaders, and innovators to share their stories in future episodes, emphasizing that every business and community has a story worth telling.
