Built-Right Digital, a digital marketing agency specializing in home service contractors, has expanded its CRM ROI reporting tools to provide contractors with more precise tracking of marketing return on investment by channel. The tools are built on top of clients' existing customer relationship management platforms to consolidate advertising spend, leads, sales activity, and closed revenue into a single reporting system.
For many home service companies, marketing data is typically scattered across various platforms including ad systems, call tracking software, CRMs, and spreadsheets. This fragmentation makes it challenging to determine which marketing channels are actually driving profitable growth. Built-Right Digital's reporting solution aims to solve this problem by offering clearer visibility into the complete customer journey, from initial marketing expenditure to final revenue generation.
The reporting tools enable contractors to monitor key growth metrics including customer acquisition cost, average order value by channel, revenue by source, lead-to-sale conversion rates, and ROI by channel. This provides more granular insight into performance across multiple marketing avenues such as Google Ads, Meta Ads, search engine optimization, Local Services Ads, referrals, and direct traffic.
Chris Lee, Vice President of Growth at Built-Right Digital, explained the agency's approach. "We've been building ROI tools on top of our clients' CRMs so they can track full-funnel performance from dollars spent to dollars generated," Lee said. "Contractors deserve the same level of reporting granularity that private equity-backed businesses use to make smart growth decisions."
The CRM reporting tools are designed to enhance budget allocation, marketing accountability, and decision-making processes for contractors. Rather than relying solely on lead counts, contractors can now better understand which channels drive the best customers, highest-value jobs, and strongest returns on investment. This represents a significant advancement for an industry where marketing effectiveness has traditionally been difficult to measure accurately.
The importance of this development lies in its potential to transform how home service businesses allocate marketing resources and evaluate campaign success. By providing clearer connections between marketing expenditures and revenue outcomes, contractors can make more informed decisions about where to invest their advertising budgets. This could lead to more efficient marketing spending, improved profitability, and better competitive positioning in a crowded marketplace.
Built-Right Digital works with various home service sectors including bathroom remodelers, roofers, HVAC companies, plumbers, electricians, landscapers, and other home improvement contractors. The agency's expanded reporting capabilities address a longstanding challenge in these industries where marketing effectiveness has often been measured by incomplete metrics rather than comprehensive return on investment analysis.
