Fast-casual Mexican restaurant California Tortilla is marking its 30th anniversary with an innovative memory contest that invites customers to reminisce about their most cherished moments with the brand. The contest, running through June 1, 2025, offers thirty lucky winners the chance to receive free burritos for an entire year.
Keith Goldman, President and CEO of California Tortilla, emphasized the significance of the contest, noting that it provides an opportunity to celebrate with the loyal customers who have been integral to the restaurant's success. Participants can submit their memories through various mediums, including stories, photos, and videos.
Customers can enter the contest by submitting their memories via email or direct message on Instagram. The competition is open to individuals 18 years and older, with winners to be announced in June. This initiative not only celebrates the restaurant's milestone but also encourages customers to reflect on their personal connections with the brand.
Beyond the memory contest, California Tortilla is also promoting its Burrito Elito loyalty program, which allows customers to earn points, receive exclusive offers, and stay connected with the restaurant's latest developments. The program can be accessed through the California Tortilla mobile app or in-store registration.
Since its founding in 1995, California Tortilla has established itself as a unique dining concept, offering California-style Mexican cuisine across 27 locations. The restaurant has garnered numerous accolades, including recognition from FastCasual.com and local publications like Washington City Paper and Washingtonian.
The memory contest represents more than just a promotional event; it reflects the restaurant's commitment to community engagement and celebration of shared culinary experiences. By inviting customers to share their stories, California Tortilla transforms a marketing initiative into a nostalgic journey that honors its three-decade legacy.
