California Tortilla, a fast-casual restaurant franchise renowned for its 'California-style' Mexican cuisine, is launching a special promotion in celebration of Discovery Channel's Shark Week. From July 23, customers purchasing a fish taco will receive a complimentary Shark Fin Hat, available in-store until supplies run out. The promotion encourages repeat visits by offering a free fish taco to those who wear the hat back by the month's end with any purchase. Additionally, patrons who share their hat-wearing moments on social media and tag @caltort will receive a free taco credited to their Burrito Elito account.
Keith Goldman, President & CEO of California Tortilla, expressed enthusiasm for the promotion, highlighting its alignment with the brand's commitment to delivering bold food and memorable experiences. This initiative is part of the brand's 30th-anniversary celebrations, aiming to reconnect with customers through nostalgic and engaging activities. California Tortilla has consistently innovated in the fast-casual dining space, from its Pop-Tart giveaways to the Wall of Flame hot sauce bar, and the Burrito Elito loyalty program, demonstrating a unique approach to customer engagement beyond the menu.
The Shark Week promotion underscores California Tortilla's dedication to keeping the fast-casual dining experience fresh and exciting. By integrating interactive elements like social media participation and loyalty rewards, the brand not only enhances customer experience but also fosters a sense of community among its patrons. For those interested in joining the Burrito Elito loyalty program, more information is available on the California Tortilla website or through their app, offering points for purchases, exclusive freebies, and updates on new promotions.
