Club Cruise™ has been awarded "Best Travel Agency – Best of the Best 2025" by regional newspaper readers, a community-voted honor that underscores the agency's reputation for trusted travel planning and client care. The award was accepted by Jef Huber and Amanda Huber during year-end holiday celebrations, marking a proud close to 2025 and reflecting the loyalty of travelers who prioritize local expertise and accountability.
"An award voted on by the community means everything," said Jef Huber, President of Club Cruise™. "Trust still matters in travel. We're grateful to the clients and neighbors who rely on our team, and we take that responsibility seriously—every trip, every traveler, every time." This recognition is significant as it comes directly from consumers, signaling that in an era of online booking platforms, many travelers still seek and value the personalized guidance and accountability offered by established local agencies.
Founded in 1991, Club Cruise™ has served Northern California and nationwide travelers for decades, evolving from early cruise specialists into a full-service travel agency known for hands-on planning, clear guidance, and proactive support from the first call through welcome home. The agency supports cruise vacations, tours, and custom itineraries while helping clients reduce stress, avoid common booking pitfalls, and travel with confidence. This award validates their service model at a time when the travel industry continues to recover and adapt post-pandemic, with consumers potentially placing greater emphasis on reliable, stress-free planning.
As members of the Cruise Lines International Association (CLIA) since 1991, Club Cruise™ has witnessed the industry's substantial transformation. CLIA reporting shows the industry has grown from approximately 4 million passengers in 1991 to over 40 million annually, reflecting cruising's rise into one of the world's most popular vacation categories. The agency's longevity and award-winning status position it as a stable player within this expansive and competitive market. For more industry data, readers can visit https://www.cruising.org.
Looking ahead to 2026, Club Cruise™ is continuing to expand its cruise planning platform through the Viking Store by Club Cruise™, led by top Viking specialist Heather Viking. This initiative supports travelers seeking streamlined cruise planning and a higher-touch experience, particularly for support beyond the initial booking. The agency will also celebrate its 35th anniversary in 2026, with the team focused on maintaining the reliability, results, and service that earned this community recognition. For travel planning resources, the agency maintains a blog which can be accessed at https://www.clubcruise.com/heather-viking-blogs.
Club Cruise™ operates as a full-service travel agency based in Lincoln, California, and also functions as a government-authorized enrollment site approved by IDEMIA, featuring an onsite TSA PreCheck™ enrollment center. This combination of travel planning and trusted verification services offers a level of convenience and institutional trust that few travel agencies can match, further solidifying its value proposition to the community it serves.
