CohnReznick's Tech-First Approach Transforms Business Advisory Services

The technology markets are undergoing rapid change, driven by the convergence of artificial intelligence, machine learning, cloud computing and other emerging technologies. Companies that fail to embrace these innovations risk falling behind in an increasingly competitive landscape, while those who adopt new technologies face the complex challenge of implementation that aligns with business objectives and growth strategies.

Asael Meir, Partner and Technology Industry Leader at CohnReznick, emphasized the critical nature of this transformation. Technology markets are evolving at breakneck speed, and companies that fail to embrace AI, cloud and other innovations risk falling behind. At CohnReznick, we help tech leaders navigate this complexity and align transformation with business growth.

CohnReznick's approach represents a significant shift in the consulting industry, combining accounting, risk management and digital transformation services with a tech-first methodology. The firm helps technology companies optimize business performance, manage risk and maximize value through strategic implementation of AI and other cutting-edge technologies. With decades of industry experience across software, cloud, mobility and data analytics sectors, CohnReznick professionals provide full life cycle support from early-stage strategy to transaction readiness for companies ranging from startups to established enterprises.

The practical impact of this advisory approach was demonstrated in a case study where CohnReznick helped a portfolio company assess an acquisition target. Through thorough due diligence and analysis, the firm discovered the startup's platform lacked necessary scaling systems, requiring substantial investment to reach parity with the buyer's existing offering. This critical insight enabled the client to negotiate an offer price that was one-fifth of the original estimated valuation, potentially saving millions while making a more informed investment decision.

Beyond traditional consulting, CohnReznick has developed proprietary solutions to address emerging business challenges. The company's Digital Forensics Lab, launched recently, represents a cutting-edge approach to cybersecurity incident response. In an era where cyber threats cost businesses hundreds of millions of dollars and small businesses face existential risk from single data breaches, digital forensics has become an essential defense mechanism. The lab serves as a central hub for cyber incident response, enabling professionals to assess the full scope of incidents, gather and secure digital evidence, and establish protections against future threats.

The Digital Forensics Lab utilizes advanced tools to quickly uncover the nature and extent of cyber incidents, whether dealing with data breaches, malware infections, unauthorized access attempts or other security compromises. Beyond incident response, the lab provides security assessments to identify vulnerabilities, monitors company networks for threats, and prepares organizations for potential cyberattacks through trial runs and test plans. The company also assists clients with breach notification compliance and data recovery, standing with them throughout the entire process, including providing expert witness testimony if breaches result in litigation.

Artificial intelligence represents another cornerstone of CohnReznick's technology practice. As an early AI adopter, the firm leverages artificial intelligence to help clients streamline operations and improve business processes. Companies increasingly turn to CohnReznick to determine how AI can be effectively integrated into their operations and what supporting processes and procedures need implementation. The firm advocates a measured approach, implementing AI only where it will genuinely improve business outcomes rather than pursuing technology for technology's sake.

This comprehensive technology-focused advisory approach matters because it addresses the fundamental challenge facing modern businesses: how to harness technological innovation while managing associated risks. In an environment where technological change accelerates exponentially, companies need guidance that combines strategic business insight with deep technical expertise. CohnReznick's model demonstrates how advisory services must evolve to remain relevant, moving beyond traditional consulting to provide integrated solutions that address the complex interplay between technology, business strategy, and risk management.

The implications extend across industries, as technological transformation affects nearly every sector of the economy. Companies that successfully navigate this landscape gain competitive advantages through improved efficiency, enhanced security, and better strategic decision-making. Those who struggle risk not only falling behind competitors but facing existential threats from cyber incidents or missed opportunities. CohnReznick's approach highlights the growing importance of advisory services that can bridge the gap between technological capability and business practicality, ensuring that innovation drives real value rather than creating additional complexity.