The integration of DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform represents a significant advancement for community financial institutions seeking to strengthen digital relationships with account holders. This collaboration allows banks and credit unions to reach customers proactively without requiring them to open their mobile banking applications, delivering timely product offers and service updates directly to mobile devices.
Larky's platform enables financial institutions to meet account holders where they are by sending contextually relevant notification campaigns that achieve 7 to 10 times the response rates of traditional marketing approaches. DeepTarget's AI-driven analytics identifies which consumers should receive specific messages based on predictive insights and product needs, creating a level of personalization that transforms mobile notifications into a meaningful growth channel.
"With DeepTarget audiences flowing into the Larky platform, FIs now have the ability to proactively engage with account holders - even when they aren't actively using digital banking," said Gregg Hammerman, CEO of Larky. This capability allows financial institutions to convert proactive mobile outreach into deeper relationships, higher product usage and optimized digital traffic.
The importance of this development lies in addressing the competitive challenges facing community financial institutions. "In today's competitive landscape, banks and credit unions must find smarter, more proactive ways to connect with their account holders," said Preetha Pulusani, CEO of DeepTarget. The integration enables these institutions to deliver exceptional, personalized communication that drives engagement, revenue and long-term growth.
Once notifications are delivered through Larky, DeepTarget's Intelligent Revenue Automation System™ continues the customer journey with personalized in-app experiences, intelligent campaign sequencing and unified measurement across channels. This comprehensive approach transforms everyday engagement into measurable growth for community financial institutions.
Financial institutions interested in learning more about these technologies can visit https://www.deeptarget.com/ or https://nudge.larky.com for additional information about their respective platforms and capabilities.
