Conversion Logix, a marketing and technology company serving the multifamily, senior living, and student housing industries, has appointed Mark Musburger as its Chief Financial Officer. This appointment comes as the company expands its client base and invests in advanced technologies, including artificial intelligence and predictive leasing systems.
Musburger brings over twenty years of finance leadership experience from high-growth technology companies. His expertise includes strategic CFO leadership, financial planning and analysis, and scaling organizations through disciplined financial operations. His previous roles include serving as CFO at Banzai International, Inc., Corvee, and Synclive.com, along with senior finance positions at Identity Digital, Avalara, Solavei, and T-Mobile.
"Mark is a proven finance leader with the experience and strategic mindset we need as Conversion Logix continues to grow and evolve in the AI era," said Andrew Cederlind, President and COO of Conversion Logix. "We're adding new clients across key housing sectors while expanding our data and platform capabilities, including investments in AI and predictive leasing technology. Mark's background scaling tech organizations makes him the right leader to help ensure we can keep growing while continuing to invest in innovation."
The appointment signals Conversion Logix's commitment to strengthening its financial foundation during a period of significant expansion. The company operates at the intersection of marketing performance and technology for the housing industry, helping property management teams convert interest into leases through data-driven solutions.
"I'm excited to join Conversion Logix at such a pivotal moment," said Mark Musburger, Chief Financial Officer. "The company is uniquely positioned at the intersection of marketing performance and technology for the housing industry. I'm looking forward to helping build the financial foundation that enables continued innovation, smart investment in product development, and long-term value for customers."
Conversion Logix's proprietary attribution platform, CLiQ, helps clients drive measurable performance through innovative advertising solutions. The company transforms how property management teams operate by replacing guesswork with data-driven certainty and turning digital engagement into occupied, thriving communities. More information about the company's services is available at https://conversionlogix.com.
This leadership change is important because it positions Conversion Logix to manage its growth strategically while continuing to innovate in a competitive market. The housing industry increasingly relies on technology to optimize operations and improve leasing outcomes, making financial leadership crucial for companies developing these solutions. Musburger's experience with scaling technology organizations suggests Conversion Logix is preparing for accelerated growth and potentially expanded market reach.
The implications of this appointment extend to Conversion Logix's clients across multifamily, senior living, and student housing sectors. A strengthened financial foundation could enable more consistent investment in product development, potentially leading to enhanced platform capabilities and more effective marketing solutions for property managers. As housing markets face various economic pressures, technology that improves leasing efficiency and reduces vacancy rates becomes increasingly valuable.
For the broader proptech industry, this appointment reflects the ongoing professionalization of financial leadership within technology companies serving real estate markets. As these companies grow beyond startup phase, they require experienced financial executives who can balance innovation with sustainable growth. Musburger's background suggests Conversion Logix is entering a new phase of organizational maturity that could influence how other housing technology companies approach their own growth strategies.
