Crete United, a leading provider of energy efficiency and MEP services, has announced a strategic alliance with Emerald Built Environments, furthering its commitment to sustainability and energy efficiency. This partnership aims to expand Crete's expertise in areas such as green building certification, greenhouse gas emissions reporting, and net zero initiatives.
Emerald, based in Cleveland, Ohio, is a prominent consulting firm with over a decade of experience in guiding organizations worldwide toward their sustainability goals. Laura Steinbrink, founder of Emerald, will assume the role of President of Sustainability at Crete United.
"Partnering with Emerald provides Crete United with even more resources to support the critical sustainability goals we're helping our customers achieve," said Mike Cox, CEO of Crete United. "With Emerald's history across a range of building projects and services, Crete is even better positioned to elevate energy efficiency and provide a more comprehensive sustainability offering."
In today's business landscape, leadership teams across industries are increasingly focused on sustainability initiatives. A 2023 Bain & Company report underscores the importance of the environmental impact of businesses, highlighting the significance of such initiatives for corporate constituents.
Laura Steinbrink, President of Sustainability at Crete United, stated, "Joining Crete United provides Emerald the platform to impact at greater scale and provide more value to companies emphasizing sustainability."
The partnership is characterized by shared values and a strong commitment to quality and growth. Kristin Campbell, a board member at Crete United, emphasized, "Crete United is proactively investing in sustainability, aligning budgets and resources to meet goals and drive impactful results. This significant commitment highlights a growing trend of companies prioritizing sustainability."
This alliance positions Crete United and Emerald to leverage their combined expertise in engineering and sustainability, offering enhanced value to their clients. The move reflects a broader industry trend where companies are increasingly prioritizing eco-friendly practices as part of their core business strategies.
As companies like Crete United and Emerald Built Environments continue to align their operations with sustainability goals, the impact is likely to extend beyond individual businesses to the broader community and environment. This partnership signifies a proactive step towards a more sustainable future in the business world.


