Producer and director David S. Zucker has partnered with BOLEX Studios to launch a new reality television series titled "DRINK." The series takes place at a unique New York City venue located at 154 East 33rd Street, where a high-end cocktail bar operates below a tattoo studio on the second floor.
DRINK is a lively reality series that captures the energy, creativity, and behind-the-scenes moments of running two very different but complementary businesses under one roof. From expertly crafted cocktails at the bar to custom tattoo artistry upstairs, the show explores the personalities, stories, and occasional drama that unfold between staff, artists, and guests.
According to Zucker, the concept brings together nightlife culture and tattoo artistry in a way audiences rarely see. "This is a fun reality show with real personalities, real stories, and a lot of unexpected moments," said David S. Zucker. "Between the bar scene and the tattoo shop upstairs, there's always something happening — laughter, drama, and incredible stories behind every tattoo."
The series features Chris Torres, a world-famous tattoo artist and the owner and head of tattoo operations at DRINK. Torres and his team of artists will work with clients from all walks of life, each bringing personal stories and inspiration for their tattoos.
Filming for the pilot episode is scheduled to begin March 11 in New York City and will feature a variety of colorful personalities, nightlife regulars, and tattoo clients, offering viewers an inside look at the unique environment created when high-end mixology and body art meet.
The importance of this announcement lies in its potential to reshape reality television by focusing on authentic creative professions rather than manufactured drama. By documenting the genuine interactions between tattoo artists, bartenders, and their diverse clientele, the series provides a window into contemporary urban culture that mainstream media often overlooks.
For viewers, "DRINK" offers more than entertainment—it provides insight into the creative processes behind both mixology and tattoo artistry, two fields that have gained significant cultural prominence in recent years. The series highlights how these seemingly disparate businesses can create a symbiotic relationship, with each enhancing the other's atmosphere and client experience.
For the entertainment industry, this partnership between Zucker and BOLEX Studios represents a continued trend toward niche reality programming that explores specific subcultures with authenticity. The success of such ventures could encourage more productions that document genuine creative workplaces rather than relying on contrived scenarios.
The series also has broader cultural implications as it showcases the intersection of art forms that have traditionally operated in separate spheres. By bringing tattoo culture into the mainstream through the accessible format of reality television, "DRINK" may help normalize body art while celebrating the craftsmanship involved in both tattoo design and cocktail creation.
As reality television continues to evolve, productions like "DRINK" that focus on authentic creative environments rather than manufactured conflict represent an important direction for the genre. The series promises to deliver both entertainment and cultural insight when it premieres.
