Financial technology company DeepTarget has revealed impressive performance metrics for 2024, showcasing how artificial intelligence can dramatically enhance marketing effectiveness in the banking sector. By transforming core banking data into targeted, personalized marketing campaigns, the company helped financial institutions generate $2.4 billion in new account balances across loans, deposits, and commercial accounts.
The company's Digital Experience Platform (DXP) served 2.4 million digital consumers through 285 active financial institution contracts. These AI-powered campaigns generated 3.6 billion ad impressions, resulting in 1,013,281 qualified leads and 129,336 new account openings between April and December 2024.
DeepTarget's performance metrics highlight a significant shift in banking marketing strategies. The platform's ability to generate $19+ million in estimated monthly recurring revenue and influence $1.3 billion in new loan balances demonstrates the potential of data-driven, AI-enhanced marketing approaches. By precisely targeting account holders with personalized messaging, financial institutions can achieve substantial growth without overwhelming internal resources.
CEO Preetha Pulusani emphasized the critical nature of digital engagement in modern banking, stating that financial institutions must meaningfully connect with account holders digitally or risk stagnation. The platform's success suggests that traditional marketing methods are becoming increasingly ineffective in a rapidly evolving digital landscape.
The breakdown of DeepTarget's 2024 achievements includes $1.1 billion in new deposit balances and $14.35 million in new commercial account balances. These figures represent a partial year of performance, indicating significant potential for continued growth and innovation in financial marketing strategies.
As financial institutions continue to seek more effective ways to engage customers and drive growth, AI-powered marketing platforms like DeepTarget are positioned to play an increasingly crucial role in transforming how banks and credit unions approach customer acquisition and retention.
