DERENA has launched a new skincare system on Kickstarter that represents a significant departure from conventional beauty industry approaches. The seven-part routine is built around PDRN (polydeoxyribonucleotide), an ingredient respected by dermatological professionals but rarely incorporated into complete skincare systems. This launch challenges the industry's focus on short-term trends by offering a methodical, sustainability-driven approach designed for gradual, reliable results rather than immediate transformations.
The importance of this development lies in its holistic treatment of skincare as an interconnected system rather than a collection of isolated products. The lineup includes a cleanser, toner, essence, cream, sunscreen, mask pack, and spot-patch kit, covering both daily essentials and targeted weekly care within a single framework. This comprehensive approach addresses a common consumer frustration with skincare routines that lack cohesion and consistent results over time.
DERENA's use of PDRN represents a significant advancement in ingredient formulation. Rather than using the ingredient as a marketing add-on, the company has engineered each formula so that PDRN functionally supports how each product works with the skin's layers. This creates a balanced, purpose-driven routine designed to evolve with consistent use, potentially offering more reliable outcomes for consumers who have struggled with inconsistent results from conventional products.
The sustainability aspect of DERENA's approach carries substantial implications for both the beauty industry and environmental conservation. The brand's PDRN is derived from upcycled salmon byproducts, transforming discarded resources into high-value dermacosmetic materials. This closed-loop system connects raw materials, finished products, and mindful consumption into a single framework, potentially setting a new standard for environmental responsibility in the cosmetics industry. The approach demonstrates how beauty products can contribute to circular economy principles rather than extractive resource practices.
For consumers, particularly those with sensitive skin, DERENA's gradual improvement philosophy represents a welcome alternative to products that overpromise rapid transformations. By prioritizing skin comfort, consistency, and durability over instant but short-lived results, the system addresses growing consumer concerns about skin barrier health and long-term skin condition. This approach aligns with increasing consumer demand for products that support skin health rather than merely addressing surface-level concerns.
The launch on Kickstarter provides early access to the complete system while offering detailed product specifications and demonstration videos through the campaign page. This direct-to-consumer approach allows DERENA to maintain control over product messaging and consumer education, potentially leading to better user outcomes through proper understanding of the system's methodology.
The implications of DERENA's approach extend beyond individual skincare results to potentially influence industry standards. By demonstrating that sustainable sourcing, systematic formulation, and gradual improvement can coexist in commercially viable products, DERENA challenges other brands to reconsider their approaches to ingredient selection, product development, and marketing claims. This could lead to broader industry shifts toward more transparent, scientifically grounded, and environmentally responsible skincare solutions.
