Full Moon Sports, a prominent sports consulting firm, has announced the appointment of digital sports media pioneer Ed Bunnell as its new Chief Executive Officer. This leadership transition represents a significant strategic pivot for the company, which has been a key player in the sports technology and consulting landscape since 2001.
Bunnell brings an extensive background in digital sports media, having previously held leadership roles at industry powerhouses such as FOX Sports, Electronic Arts, and CBS SportsLine. His two-decade career has been marked by innovative approaches to sports technology, digital content strategies, and interactive entertainment platforms.
The appointment signals a deliberate strategic repositioning for Full Moon Sports. According to Bunnell, the organization is adapting to current market challenges by offering more value-driven services in the fantasy sports and sports betting industries. This approach aims to leverage the company's robust network of industry contacts and collective expertise to deliver comprehensive solutions for clients.
Founded by Fantasy Sports Hall of Famer Rick Wolf, Full Moon Sports has historically provided strategic consulting services to major media outlets and sports technology startups. These services include product development, growth planning, conversion marketing, and fundraising assistance. Notable clients have included Daily Racing Form, AOL, Sports Illustrated, Scientific Games, NBC Sports/Rotoworld, and Fantasy Alarm.
Bunnell's track record of technological innovation and strategic partnership development is expected to be a key asset in the company's evolution. At FOX Sports, he enhanced fan engagement through digital content strategies. His work at Electronic Arts involved developing groundbreaking sports gaming experiences, while his tenure at CBS SportsLine was crucial in establishing early industry standards for fantasy sports platforms.
Rick Wolf, the company's founder, emphasized the strategic importance of Bunnell's leadership, noting that the new CEO's vision will enable Full Moon Sports to provide more comprehensive solutions in product development and technology while maintaining the strategic planning expertise for which the firm is known.
The appointment comes at a critical time for sports media and technology companies, which are navigating increasingly complex digital landscapes and tightening budget constraints. Full Moon Sports' strategy of combining technological innovation with deep industry expertise positions the firm to support both established media companies and emerging startups in the rapidly evolving sports technology ecosystem.
