American DJ, producer, and recording artist DJ Dutchmaster (Lemuel R. Reaves) has announced the official video premiere of his new single "WAY I GET IT V4 ft Rick Ross" will take place August 30th, 2026 on YouTube. The announcement came from I Man Move Forward Entertainment, the independent record label founded by Dutchmaster based in Latta, South Carolina.
Active since 1994 and hailing from Latta, South Carolina, DJ Dutchmaster is known for his Dirty South production, trap percussion, and luxury lifestyle rap anthems. The new visual is the fourth chapter in his long-running Way I Get It series and marks his most high-profile collaboration to date, featuring Grammy-nominated rapper Rick Ross.
"V4 is the payoff," says DJ Dutchmaster. "I started DJing in South Carolina in '94. That name started as a joke with my brother and turned into a legacy. To have Rick Ross on V4 shows how far this Pee Dee sound has come."
The track follows 2025-2026 independent releases including "All In My Head," "ILY (I Love You)," and "Death: The Rebirth." The premiere underscores the growth of independent artists from smaller markets, leveraging digital platforms to reach global audiences. The collaboration with Rick Ross, a major figure in hip-hop, could provide significant exposure for Dutchmaster and highlight the viability of independent music releases outside major label systems.
The video will premiere August 30th on YouTube and will be available on all major platforms via I Man Move Forward Entertainment. Fans can find more about DJ Dutchmaster on his official site, listen to his music on Spotify, and subscribe to his YouTube channel.
The announcement is significant for the independent music industry as it demonstrates how artists can build sustained careers outside traditional record labels. DJ Dutchmaster's trajectory from starting in 1994 to securing a feature with Rick Ross exemplifies the potential of consistent output and digital distribution. For the Pee Dee region of South Carolina, this collaboration puts a spotlight on local talent and the Dirty South sound that has influenced hip-hop globally.
As the music industry continues to shift toward direct-to-fan engagement and streaming dominance, independent releases like "WAY I GET IT V4" show that artists can achieve high-profile collaborations without major label backing. The premiere on August 30th will be a key moment for DJ Dutchmaster and his fanbase, potentially opening doors for future projects and further establishing his brand in the competitive hip-hop landscape.
