Earn Alliance, the largest web3 game aggregator and discovery platform, has announced significant expansions to its executive team. Kimberly Knoller joins as Chief Marketing Officer, Graeme Griffin as Head of Games (Game and Economy Design Services), and Amit Goel as Director of Product (Ad Tech). The new appointments are set to accelerate the platform's mission of connecting gamers to games, building fandoms, and enhancing community engagement.
Knoller brings over a decade of experience in entertainment marketing, having worked with renowned artists like My Chemical Romance, Green Day, Metallica, and Josh Groban during her tenure at Warner Records. She has a proven track record in pioneering direct-to-fan marketing and engagement strategies, which have significantly contributed to audience growth and loyalty. Knoller's leadership at The Knoller Group and her executive roles at unPaired and PIXELYNX further highlight her expertise in innovative marketing strategies and web3 initiatives.
In her new role, Knoller aims to leverage her extensive experience to drive rapid audience growth and community engagement for Earn Alliance. "I am thrilled to join Earn Alliance at such an exciting juncture in the evolution of web3 gaming," says Knoller. "Together, we will redefine the future of gaming ecosystems."
Joseph "Coop" Cooper, CEO and Founder of Earn Alliance, emphasized the transformative impact of Knoller's appointment. "The range of expertise that Kimberly brings to Earn Alliance is a complete game changer for us. Her work in fan engagement and digital marketing is exactly what we need to propel our vision forward," Cooper stated.
Graeme Griffin, with over two decades of experience in the gaming industry, joins Earn Alliance as Head of Games. Griffin has an extensive portfolio that includes MMO RPGs, sports simulations, strategy games, and casual mobile games. His previous roles at companies like 6Waves, Zynga, Ubisoft, and VGW have equipped him with a diverse skill set in game and economy design. "I view games as a potent medium, comparable to, if not more influential than, TV, movies, and books," Griffin noted. He aims to create meaningful gaming experiences that are both entertaining and impactful.
Amit Goel, who also boasts over 20 years of experience, will serve as Director of Product (Ad Tech). Goel's career spans roles as a software engineer, entrepreneur, and product manager. He has led product teams at VC-funded companies like Knowlarity and Amagi, scaling them to multi-million-dollar global operations. Before joining Earn Alliance, Goel led the APAC product team for The Trade Desk, the largest DSP of the open internet. "I look forward to seeing these possibilities come to life as we build the ad-tech systems for the next generation of gaming," said Goel.
Cooper expressed his enthusiasm for the new team members, stating, "I have known Graeme and Amit for many years and seen their evolutions as influential powerhouses in this industry. Together our team will thoughtfully work together to build a bridge to the future of gaming, making worthwhile, exciting new experiences for diehard gamers and curating a point of entry for new users through the magic of play."
Earn Alliance has solidified its position as one of the largest active web3 communities, having launched over 75 game NFTs in 2023 alone. The platform's gamified reward ecosystem aims to attract and retain highly engaged gamers, offering a cost-effective alternative to traditional advertising models. With these new strategic hires, Earn Alliance is well-positioned to continue its growth and innovation in the web3 gaming space.
