Financial technology company EDGE Boost has announced a strategic partnership with Birches Health, a behavioral healthcare organization specializing in gambling disorder prevention, to enhance responsible gaming support for its users. The collaboration introduces comprehensive mental health resources directly within the EDGE Boost application and digital platform.
The partnership represents a significant step in addressing gambling-related mental health challenges by embedding professional clinical resources into a financial technology platform. Birches Health will provide educational content and direct access to clinicians through the EDGE Boost app, enabling users to receive immediate support and guidance during their gaming activities.
Key features of the partnership include integrated responsible gambling content, direct links to professional resources, and anonymized data analysis using idPair technology. By offering these tools, EDGE Boost aims to empower users to make more informed and responsible financial decisions while engaging in betting activities.
EDGE Boost's innovative approach separates gaming transactions from everyday finances through a dedicated debit card and banking platform. This financial segmentation allows users to maintain a clearer perspective on their gambling expenditures and provides custom tools like personalized spending limitations.
Seni Thomas, EDGE Boost's Founder and CEO, emphasized the company's commitment to creating a safer gambling environment. Elliott Rapaport, Founder of Birches Health, similarly highlighted the partnership's potential to build a more sustainable gaming industry in the United States.
Since its official launch in March, EDGE Boost has demonstrated significant financial momentum, processing over $450 million in transactions and raising more than $17.2 million in funding. The partnership with Birches Health further solidifies the company's position as a responsible gaming financial technology innovator.
This collaboration signals a progressive approach to addressing potential gambling-related mental health challenges by integrating clinical resources directly into financial platforms. By providing immediate access to professional support and educational content, EDGE Boost and Birches Health are pioneering a holistic strategy to promote responsible gaming practices.
