Entrepreneur Justin Brewer, founder of Greenhub, has launched a new Personal Clarity Pledge, a public commitment focused on discipline, transparency, and practical action for individuals and small business owners. The pledge is designed to help navigate rising costs and increasingly complex systems, rooted in Brewer's own career journey and values shaped by his experiences as a former NCAA Division I athlete and founder in the payments industry.
The initiative addresses critical pressures facing small businesses today. According to available data, small businesses make up 97% of all businesses in Connecticut and employ nearly half the workforce. Operating costs in the Northeast are estimated to be 10–15% higher than the national average. Studies show that over 60% of small business owners do not regularly review service statements tied to payments or software, while subscription and processing-related costs have increased steadily over the past five years, often without clear explanation.
"If you don't understand a system, you can't control it," Brewer said. "You don't get results by accident. You earn them through repetition and focus. Most people underestimate what steady effort can do. Big change usually comes from doing small things well, over and over." He added, "Complexity has become normal, but that doesn't mean it's healthy."
Brewer's Personal Clarity Pledge involves committing to seven specific behaviors: reviewing all personal and business expenses monthly; blocking weekly time to understand one system; starting every workday with a clear written priority list; maintaining physical discipline through regular training; removing one unnecessary tool, subscription, or habit each month; asking direct questions when something does not make sense; and sharing lessons learned openly. "This pledge is about accountability, not perfection," Brewer emphasized.
Accompanying the pledge is a do-it-yourself toolkit featuring ten actionable steps requiring no services or spending. These include printing or downloading your last bank or card statement, highlighting anything you do not understand, listing every automatic subscription, canceling one that no longer adds value, setting a 30-minute weekly review, writing down three confusing systems and learning one using free resources, taking a daily walk to reset focus, replacing multitasking with focused task blocks, and sharing one lesson with someone else. A simple 30-day progress tracker outlines weekly goals: reviewing expenses and identifying confusion points in week one, simplifying one system or habit in week two, building a weekly review routine in week three, and reflecting on progress in week four.
"Just begin, stay consistent, and keep learning," Brewer advised. "That's how momentum builds." The pledge represents a structured approach to tackling the financial and operational challenges that small businesses encounter, particularly in high-cost regions like the Northeast. For more information on Greenhub, visit https://www.greenhub.com.
