Dominik Markoč, a veteran event professional with three decades of experience, has published an unscripted dialogue with an artificial intelligence assistant that challenges the future of his entire profession. The conversation, available at https://eventmanagementisdead.com/en/article, serves as a manifesto for symbiosis between human expertise and technology, examining uncomfortable questions about where AI excels and where human judgment remains irreplaceable.
The project, centered at https://eventmanagementisdead.com, represents an unusual approach where an experienced event professional and AI engage in both practical and philosophical discussion about sensory experience, empathy, creativity, and conquering hearts. According to Markoč, AI excels at logistics, data analysis, and administrative tasks but cannot replicate the human qualities that make events memorable: empathy, sensory judgment, improvisation under pressure, and the ability to create genuine emotional connections between people.
This examination matters because event management serves as a microcosm of many professions navigating the same transformation, from design and music to law and logistics. The project argues that AI is transforming "event management"—the logistical, administrative process—into a largely automated function, while "event design"—the creative, human-centered craft of shaping experiences—becomes more important than ever. Rather than replacing event professionals, AI shifts their focus, allowing them to concentrate on what only humans can deliver: reading a room, building trust with clients, and designing moments that resonate emotionally.
The initiative includes eight practical AI prompt tools for event professionals, covering venue research to run-of-show planning, tested across ChatGPT, Claude, and Microsoft Copilot. These tools represent a snapshot of current capabilities, acknowledging that the technology evolves faster than any guide can follow. The AI itself states in the dialogue that it "frees you from the part that never defined you anyway—administering," while Markoč counters that "AI offers tools—but no goosebumps!"
This public examination of industry disruption provides both a professional resource and a time capsule of a pivotal moment. The implications extend beyond event management to any profession balancing technological efficiency with human connection. As algorithms handle more logistical functions, the value of uniquely human capabilities—creativity, emotional intelligence, and the ability to create meaningful experiences—becomes increasingly critical across multiple industries.
