Everflow, recognized as the leading partner marketing platform for 2025 by mThink, has unveiled Traffic Health, a pioneering domain health and IP blacklists monitoring tool designed to combat security threats that can undermine affiliate marketing performance. This innovative solution, powered by Google Threat Intelligence, provides businesses with the means to detect and address domain security issues promptly, ensuring the safety and optimization of website traffic.
The Traffic Health suite encompasses ad-blocker list detection, SSL monitoring, and real-time alerts, all integrated into an easy-to-use dashboard within the Everflow platform. This consolidation allows for a comprehensive overview of domain health alongside standard affiliate traffic metrics, offering a seamless user experience.
Sam Darawish, CEO and Co-Founder of Everflow, emphasized the tool's significance, stating, "Traffic Health is about protecting what matters most, your revenue and your reputation." By leveraging Google-scale threat intelligence, Everflow aims to empower users with the capability to identify and mitigate issues swiftly, maintaining uninterrupted traffic flow.
The development of Traffic Health was informed by extensive customer research, addressing prevalent challenges such as lost traffic, diminished revenue, and eroded partner trust. For instance, the tool could have alerted an Everflow customer to a 10-day loss of mobile traffic due to a domain block by Verizon USA, or identified ad blocker-related issues for an advertiser in real time, showcasing its potential to prevent significant disruptions.
Arshi Bhasin, Product Manager at Everflow, highlighted the tool's centralized nature, "This centralized solution provides a single place to manage all your domains, SSL certificates, and IPs." This feature not only simplifies domain management but also facilitates proactive issue prevention through shared insights among teams and partners.
Traffic Health is part of Everflow's broader initiative to enhance transparency, automation, and loss prevention in affiliate marketing, complementing other tools like Everflow Pay and Flowchart Visualization. This launch underscores Everflow's dedication to innovation in the face of evolving digital threats, offering businesses a strategic advantage in safeguarding their affiliate marketing revenue and performance.
