ExhibitDay.com, an award-winning trade show planning and event project management platform, has announced the addition of new tools designed to help exhibitors track Event Objectives and measure Return on Objective (ROO) for trade shows. This development could significantly impact how event managers assess and prioritize their participation in various events.
The platform’s new capabilities enable event managers to set and monitor specific goals, known as Event Objectives, for each trade show they participate in. These objectives are assigned a level of importance, which is factored into calculating the overall ROO for the event. This weighted factor ensures that more critical objectives have a larger influence on the final ROO Score.
After the event concludes, each objective's success is rated on a scale of 0 to 10, with 10 indicating full achievement and 0 indicating no achievement. The individual ratings are then weighted and averaged to produce the Event ROO Score. This score serves as a comprehensive metric for evaluating the effectiveness of the event in meeting its predefined goals.
The introduction of ROO Scores offers a new layer of insight for field marketing teams. By comparing ROO Scores across different events, teams can identify which trade shows yield the best results and are worth attending again. This data-driven approach aids in making informed decisions on future event participation, optimizing both time and financial investments.
To learn more about ExhibitDay's capabilities for measuring Return on Objectives, visit https://www.exhibitday.com/Objectives-and-ROO.
ExhibitDay continues to serve as a comprehensive trade show planning and project management platform for exhibitors, event managers, and trade show teams. The new tools further enhance its utility in helping event teams plan and collaborate effectively.
