The Fashion Hong Kong promotion in Paris concluded successfully on June 28, the final day of Paris Men’s Fashion Week Spring/Summer 2027, following a series of focused activities including a professional showroom and networking reception. Organized by the Hong Kong Trade Development Council (HKTDC) with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner, the campaign aimed to showcase the dynamism of Hong Kong design to the international fashion community while creating opportunities for local brands to expand globally.
Held at Paris’s renowned fashion landmark Rue de la Paix, the showroom featured Hong Kong designer brands presenting their Spring/Summer 2027 collections, covering apparel and fashion accessories. The showcase attracted buyers, media, and industry professionals from Europe and around the world, facilitating business matching and partnership discussions. Hong Kong designer labels MARCCH and Matter Matters also unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, highlighting the creative exchange between Hong Kong and French designers.
The networking reception held on June 27 attracted around 200 fashion industry professionals, buyers, and media representatives, providing valuable opportunities for Hong Kong designers to expand their international networks. A “Hong Kong Fashion Night dinner” held the same day further strengthened connections with the global fashion community, laying a solid foundation for brands to expand into overseas markets.
This promotion marked the first cross-sector collaboration between the HKTDC and Hactl. Recognized as a leader in sustainability and innovation in Hong Kong, Hactl provided strong backing for the creative campaign and lent its expertise in air cargo logistics and sustainability. Together with the HKTDC’s global network, the partnership empowers Hong Kong brands to expand internationally. Amid global trends emphasizing speed, connectivity, and sustainability in the fashion industry, this collaboration demonstrates how Hong Kong adopts innovative approaches to integrate creativity, commerce, and professional services, supporting local brands in expanding their international footprint while responding to global expectations for sustainable development.
Mr Chris Lo, Regional Director, Europe, Central Asia & Israel, HKTDC, said: “This collaboration reflects Hong Kong’s unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers’ talent but also demonstrating how Hong Kong’s logistics excellence and sustainability leadership can support the global fashion industry in new and meaningful ways.” Mr Frosti Lau, Chief Executive of Hactl, said: “Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration with the HKTDC at Paris Fashion Week highlights how air cargo supports the fashion industry, celebrates the innovation and creativity of Hong Kong designers, as well as promotes sustainability in both the fashion and air cargo industries.”
Launched in 2015, Fashion Hong Kong is dedicated to promoting Hong Kong designers’ participation in major fashion events across cities including New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. Through promotions across different markets, the initiative supports local brands to connect with global buyers and industry players, expand into Chinese Mainland and overseas markets, and strengthen their international presence. For more information, visit Fashion Hong Kong.
