Clean beauty brand Finding Ferdinand is set to make its national retail debut through a partnership with Credo Beauty, marking a significant milestone for the sister-run company. Founded by Nhu and My Le in 2015, the brand will introduce its vegan, high-performance cosmetics to 14 Credo Beauty stores and online platform on March 18, 2025.
The collaboration represents more than a simple product launch, signaling a strategic alignment between two companies deeply committed to sustainable, clean beauty practices. Finding Ferdinand's product line, including its viral Black Lip Balm, will be available alongside a new limited-edition Raspberry shade, offering consumers innovative, skin-friendly cosmetic options.
Finding Ferdinand's product range features carefully crafted, 100% vegan and cruelty-free formulations designed to enhance natural beauty. The brand's Delicious Balms, Delicate Gloss, and Tender Blush products emphasize ease of use and performance, reflecting the founders' vision of creating accessible, high-quality cosmetics.
The brand's commitment to sustainability extends beyond product formulation. By prioritizing small-batch production and utilizing recyclable, recycled, and refillable packaging, Finding Ferdinand demonstrates a holistic approach to environmental responsibility. This ethos resonates with Credo Beauty's own sustainable beauty standards, making the partnership a natural progression for both companies.
The launch also represents a personal triumph for the Le sisters, who were inspired by their mother's resilience as a two-time cancer survivor. Their brand philosophy centers on creating products that celebrate individual beauty while maintaining rigorous clean beauty standards.
With this retail expansion, Finding Ferdinand is poised to introduce its innovative cosmetics to a broader audience, potentially influencing consumer expectations around clean, sustainable beauty products. The partnership with Credo Beauty provides a platform for the brand to showcase its unique approach to color cosmetics and underscore the growing importance of ethical, performance-driven beauty solutions.
