First and Last PR, a communications agency specializing in public relations, influencer campaigns, and social media marketing, has announced the introduction of two new public relations offerings tailored for indie and emerging beauty, wellness, and lifestyle brands. The announcement was made at Beauty Independent's Uplink Expo in New York City.
With a proven track record of delivering communication solutions to legacy brands, First and Last PR aims to meet the unique needs of indie brands through its PR Powerboost and Seasonal Spotlights programs. Stephanie Scott-Bradshaw, CEO & Communicator-in-Chief of First and Last PR, emphasized the importance of strategic communication in helping brands maintain visibility and awareness in a saturated market. "With over 25 years of industry experience, the one thing that remains consistent is that emerging brands need support and should not have to choose between a great communications team and packaging," Scott-Bradshaw stated.
First and Last PR has developed a proprietary communications formula that has resulted in long-standing client relations and successful case studies. Recognizing the evolving challenges and opportunities within the beauty, wellness, and lifestyle sectors, the agency is leveraging its extensive industry experience to offer comprehensive solutions for new clients.
The PR Powerboost Program is designed exclusively for indie beauty, lifestyle, and wellness brands aiming to increase their visibility and establish a strong market presence. This service includes representation by First and Last PR's experienced specialists who will craft press releases, media pitches, and strategic PR plans, including development into industry awards. The goal is to amplify brand narratives and generate impactful media coverage, empowering brands to thrive in a competitive landscape.
The Seasonal Spotlights Pitch Program focuses on securing placements in top-tier gift guides during key holiday seasons. This exclusive service is available only to indie clients and targets three major gifting times of the year: the holiday season; Black History Month and Women’s History Month; and Mother’s Day, Father’s Day, and Graduation time. Each comprehensive four-month public relations campaign aims to maximize brand exposure and drive sales during these critical periods. The targeted outreach crafted by seasoned publicists ensures that participating brands stand out as must-have gifts.
These new offerings from First and Last PR are set to provide indie and emerging brands with the strategic support they need to navigate and succeed in a competitive market. By focusing on key moments of the year and leveraging extensive industry experience, First and Last PR aims to help brands build awareness, drive growth, and achieve overall success.
For more information on First and Last PR's new and existing services, please visit FirstAndLastPR.com/Services.
