First Orion, a provider of branded communication solutions, has announced a technology partnership with Glia, the platform for intelligent banking interactions, to deliver an identity-first approach to securing outbound customer communications. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform to help financial institutions protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.
Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions, helping reduce friction while strengthening trust at the point of engagement. This partnership is significant because it addresses the growing problem of phone call spoofing and fraud, which erodes consumer trust and damages brand reputation. By verifying the identity of outbound calls in real time, financial institutions can ensure that customers answer with confidence, knowing the call is legitimate.
For the financial industry, this integration could reduce the incidence of scams where fraudsters impersonate banks. According to the Federal Trade Commission, imposter scams were the second most reported fraud category in 2025, costing consumers billions. The partnership aims to protect both institutions and their customers by making it harder for scammers to spoof legitimate phone numbers.
Glia's platform is trusted by over 700 financial institutions and features a ChannelLess® architecture that unifies voice, digital, and AI into a single foundation. With 1,000+ pre-built banking goals and seamless human-to-AI handoffs, Glia helps institutions slash operational costs and abandonment rates while accelerating growth in loans and deposits. First Orion, integrated into the largest U.S. mobile carriers, offers branded calling and messaging, advanced analytics, and real-time fraud detection.
The partnership also has implications for customer engagement. By reducing the friction associated with identity verification, banks can improve the customer experience, potentially increasing answer rates for important calls such as fraud alerts or payment reminders. Enhanced trust in outbound communications could lead to higher customer satisfaction and retention.
For more information on First Orion, visit firstorion.com. For more information on Glia, visit glia.com.
