First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to launch network-based INFORM Branded Calling capabilities for enterprise customers across the United Kingdom. The collaboration aims to help businesses clearly identify themselves to recipients, thereby improving answer rates in a market where scam calls have made consumers increasingly wary of unknown numbers.
The launch comes at a critical time for the UK market, where scam calls are a daily concern. According to the announcement, consumers are increasingly reluctant to answer unknown or unverified numbers, making it harder for legitimate businesses to reach customers. By enabling enterprises to present verified, recognizable identities at scale, the partnership seeks to restore trust in phone communications.
The UK launch utilizes Vodafone’s CAMARA-based network APIs to verify and brand calls. These APIs allow for the integration of branded calling directly at the network level, ensuring that calls from participating enterprises display a verified name and logo on the recipient’s phone. This approach is designed to operate across Vodafone’s network, providing broad coverage for enterprise customers.
First Orion, a market leader in branded communication solutions, offers a comprehensive suite of services including branded calling and messaging, advanced analytics to optimize call programs, and real-time fraud detection. The company is a valued partner to Fortune 500 companies and is integrated into the largest U.S. mobile carriers. For more information about First Orion, visit firstorion.com.
The partnership with Vodafone represents a significant expansion for First Orion into the UK market. As scam calls continue to plague consumers, the ability for businesses to brand their calls can help differentiate legitimate communications from fraudulent ones. This not only benefits enterprises by improving answer rates but also enhances security and transparency for consumers.
By leveraging Vodafone’s network capabilities, First Orion’s branded calling solution can be deployed at scale, providing a robust defense against call-based fraud. The collaboration underscores the growing importance of network-level verification in combating scam calls and improving customer engagement.
The announcement was made on May 05, 2026, and further details, including downloadable images and bios, are available in the full press release distributed by Reportable, Inc. The partnership is expected to have a positive impact on the UK telecommunications industry by setting a new standard for call transparency and trust.
