Flimp's Open Enrollment Report Reveals High Engagement Rates Across Industries

Flimp, a leading provider of employee benefits communications and decision-support tools, has released its 2023-24 Open Enrollment Case Study and Trends Report, revealing significant insights into employee engagement with benefits communications across various industries. The report, which analyzed data from 235 employers and 842,000 employees, demonstrates the growing importance of innovative, multi-channel approaches to benefits communication in today's diverse work environments.

The study's findings indicate an average engagement rate of 70% across all campaigns, with first-time users of Flimp's Digital Postcards experiencing an even higher rate of 87%. This data underscores the effectiveness of multimedia and mobile-friendly content in capturing employee attention and facilitating better understanding of benefits options.

Flimp's Digital Postcards, which incorporate videos, benefits guides, and decision-support tools, proved particularly effective in reaching remote, in-office, and field-based employees. The company's multichannel distribution strategy, including email, text, and QR codes on physical materials, contributed to a notable increase in mobile views, which reached 19% this year.

The report's industry-specific data reveals varying levels of engagement across sectors. Construction led with an impressive 117% engagement rate, followed by banking and financial services at 90%, and consumer products and retail at 89%. These figures suggest that certain industries may be more receptive to digital benefits communications, possibly due to factors such as workforce demographics, technological adoption, or the nature of the work environment.

Wayne Wall, CEO of Flimp, emphasized the importance of these engagement rates in maintaining high client retention. The ability to create, distribute, and track the performance of benefits communications ensures that employees are not only informed but also empowered to make appropriate benefits decisions.

The report also highlighted the increasing use of innovative features in benefits communications. Countdown clocks were utilized in over 37% of campaigns, adding a sense of urgency to open enrollment periods. Additionally, the inclusion of 1,106 videos across 255 campaigns indicates a strong preference for visual content in benefits education.

The rise in mobile views and the 70% engagement rate for QR codes (with mobile rates reaching 29% for Flimp-created QR codes) reflect the growing importance of mobile accessibility in benefits communications. This trend aligns with the increasing prevalence of remote and hybrid work arrangements, where employees may prefer to access information on their personal devices.

The implications of this report extend beyond the realm of employee benefits. The high engagement rates across industries suggest a broader trend towards digital, multimedia communication strategies in corporate environments. As workforces become more distributed and technologically savvy, companies may need to adapt their internal communication methods across all departments, not just in benefits administration.

Furthermore, the success of these digital communication tools in the context of benefits education could lead to their adoption in other areas of employee engagement and training. The ability to track engagement and measure the effectiveness of communication campaigns provides valuable data for HR departments and company leadership, potentially influencing decision-making processes and resource allocation.

As the workplace continues to evolve, the findings from Flimp's report underscore the critical role of effective communication in ensuring employee understanding and participation in benefits programs. The data suggests that companies investing in innovative, multi-channel communication strategies are likely to see higher levels of employee engagement and, potentially, greater satisfaction with their benefits packages.

The success of these digital communication tools in benefits education may also have broader implications for how companies approach internal communications, employee training, and engagement initiatives across all aspects of their operations. As organizations continue to navigate the challenges of a changing work landscape, the insights from this report provide valuable guidance for developing effective strategies to reach and engage employees in the digital age.