Food Liability Insurance Program (FLIP) has launched online product recall insurance specifically designed for food and beverage entrepreneurs, providing critical financial protection against the growing threat of product recalls. The coverage can be added to any FLIP general liability policy for as little as $109 per year, representing the only 100% online product recall policy available for food and beverage businesses in the market.
The timing of this insurance offering is particularly significant given recent industry trends. Between 2020 and 2024, food recalls increased by 15%, with approximately 300 recalls occurring in 2024 alone. These recalls resulted in nearly 1,400 reported illnesses, 487 hospitalizations, and 19 deaths, with undeclared allergens, Listeria, and Salmonella identified as the leading causes. This upward trend in recalls poses substantial financial risks for small to mid-sized food businesses that may face catastrophic expenses during recall events.
FLIP's product recall coverage addresses this critical need by offering a convenient, entirely online purchase process that eliminates the need for working through insurance agents. The policy covers expenses related to both voluntary and involuntary recalls, with business owners able to choose between two coverage limits: $10,000 aggregate or $25,000 aggregate. This flexibility allows entrepreneurs to select protection levels that match their specific risk profiles and business needs.
Daryle Stafford, President and CEO of FLIP, emphasized the program's importance, stating that product recalls place serious financial burdens on small businesses that could potentially force them to shut down operations entirely. The online availability of this coverage through https://www.fliprogram.com/product-recall-insurance makes it more accessible and affordable for entrepreneurs seeking protection against the increasing threat of recalls.
The insurance program requires business owners to have an active general liability policy or bundle one with their recall coverage during the purchase process. FLIP, which has been recognized as one of the World's Top Fintech Companies by CNBC and one of America's Fastest Growing Companies by Inc. 5000 in 2025, has protected thousands of clients from financial repercussions of liability claims for over 15 years. The addition of online product recall insurance further strengthens FLIP's commitment to supporting food and beverage entrepreneurs through comprehensive, affordable, and customizable liability protection.
